In many ways, digital marketing is the backbone of modern advertisement efforts. With so many consumers using their phones, tablets, and other devices to research companies and products before investing their money and time with them, it is more important than ever to have an effective marketing strategy that revolves around all things digital. But not all strategies are equally effective!

Here, we’ll offer you the top ten suggestions for what to try to breathe new life into your digital marketing strategies, all based on the advice of digital marketing service professionals and what’s working well for companies today!

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Effective digital marketing strategies

Today’s consumer loves to feel as if they are being sought out by the brands they are interacting with. They prefer personal connections, overbroad, generalised messages. They seek out experiences and interactions over flashy content.

This is why so many successful digital marketing and SEO services work with their corporate clients to create personalised messages for consumers. This can be as simple as tacking an automated first name onto a marketing email or may be as personal as individually-tailored ad and reward experiences on a mobile device. How personal you want to get with your consumer is up to you, but the rewards of getting personal are indisputable.

When it comes to harnessing tools like Google adwords, you have to have content that helps you make the SEO connections with consumers you’re looking for. Remember, keyword-stuffed copy isn’t going to get you anywhere in the long run. You need new, creative content regularly that gives consumers something to engage with.

This doesn’t just mean cranking out new content to keep things fresh; it also means sprucing up existing content. To ensure that you’re making the most of your SEO efforts, comb through older content and find places where you could tighten up the copy and add new information. Look for opportunities to make even older pages work to your advantage. You might be surprised at just what a goldmine you’re already sitting on!

Video marketing has been considered a smart bet for over a decade now, but at no time has it been more applicable than it may be now. That’s because there are more ways than ever to utilise video – and more people consuming video content than ever before.

Because of the major changes brought on to our modern way of life by the 2021 COVID-19 pandemic, video entertainment and education have skyrocketed. As a result, many savvy companies have jumped on board with this trend, using more digital video marketing as a way to promote goods and services. They are also creating engaging content the same way, sharing practical tips that recommend using their products or services for the “new normal”, giving people something that feels valuable while also promoting their business. It’s a win-win for everyone involved – and a strategy you can’t overlook in the years to come.

When you’re focused on selling products, creating content may not be the foremost task on your to-do list. Even if you are running a blog that is accessible from your company’s website, finding the time to create fresh, engaging content regularly can be tricky.

That’s why so many successful companies today partner with established bloggers. This isn’t just social media marketing, though that certainly has its place, too. These professionals – and hobbyists, alike – can offer you maximum visibility by creating content for their own blogs or for yours, highlighting your products or services. It’s an important and often overlooked aspect of a successful ecommerce digital marketing strategy that will keep your audience and consumer base growing ever outward.

It seems like everyone these days knows someone who hosts a podcast. These radio show-like digital broadcasts have become enormously popular, both for information purposes and entertainment. You can harness the power of either – or both – by partnering with the right people as part of your marketing strategy.

Talk to companies related to your own – but not directly competing – about hosting a podcast together. Suggest sponsorship with an established show. Set up your own show and feature others. There are so many ways to turn this trend into a marketing success story!

If you aren’t already relying heavily on email marketing, you really should be. Why? Because few things garner a great return on your investment quite like this marketing strategy. It uses a simple, easily deployed and incredibly effective tool to reach a large number of consumers very quickly – and it costs next to nothing to utilise!

That’s the formula for a winning strategy and one that you should absolutely be using to reach consumers in 2020 and beyond. While every marketing email message may not reach them and create a purchasing decision, enough of them coming across their inbox dashboard regularly fosters brand familiarity and gently reminds them that you’re there, ready to serve them whenever they’re ready. It’s a great method of passive advertisement that uses something we all already utilise every day.

When you hire SEO services, you are likely thinking of the global impact that your efforts will have. Will consumers from other states or nations see your brand and products? Will your message reach across borders and bring in new shoppers? While that may seem like the most important thing for a business looking to increase its reach and expand its sales numbers to focus on, there is actually something much more important – and much closer to home.

Local SEO helps your nearby customers find you by providing information relevant to their search queries – information that leads them to your digital door, organically. Even in this post-pandemic world, where people are getting out in their local community less, they are still relying heavily on this aspect of your marketing strategy.

Use it to tell consumers that you’re now offering delivery or pick-up, or that you’re now providing products or services to make life easier in an uncertain time. There is always a way to market yourself effectively in the current market landscape!

One very interesting approach seen by numerous digital marketing service professionals in the last few years is the advent of augmented reality. When most people hear this phrase, they might think of mobile phone games, like the popular ‘Pokemon Go!’ application. However, there are very real and very practical ways that businesses can utilise these tools as well.

One example might be a clothing company that allows consumers to upload a photo of themselves and try on virtual versions of the clothing over the image of their body. Another might be an application that allows people to virtually try on new hair and makeup looks. All of this gives the consumer exciting, engaging content to interact with – and gives them more reasons to have positive feelings about your brand.

In today’s market place, the way we find information is just as important as the facts we’re finding. People use their search features differently than they did even a few years ago – and that change is creating a ripple effect in the way goods and services are marketed.

Whether you are partnering with a digital marketing agency in Adelaide to focus on local or global SEO – or both – you’ll need to be voice savvy to meet your goals. More consumers than ever are utilising voice search features, and those patterns are changing the way people make searches in general. Whereas people are more likely to use straightforward phrases in a manual online search, someone using a voice search feature will be more verbose and often less precise.

Tailoring your SEO efforts to still meet that consumer where they are – and get them in your site’s door – is the key to continued success in the modern market.

Everything you and your team do to create fresh and exciting content that engages your consumer has to be based on something. Even the most creative and enthusiastic ideas have to be rooted in facts. The data that drives the decisions your company makes about what, how, when, and why things are marketed will be what ultimately shapes the creative process to get you there.

Work with professionals who understand combing all of the efforts we’ve suggested here, or who can help you choose the right ones to curate a perfect approach for your business.

Make 2021 the year that you switch up your ecommerce digital marketing strategy for the better! With the help of just a few of these recommendations, you could be well on your way to making the dawn of this new decade, the beginning of an incredible new phase in your business’s success! Contact a digital marketing agency in Adelaide today to learn more and begin the path to that success today!

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