In this competitive era, a website is an essential tool for attracting customers to help your business grow. Once you log onto Google Analytics and meet an unexpected noticeable decline in traffic, most marketers tend to panic. This is because traffic drops are never good news, and if left unaddressed, they can be extremely damaging to your business. However, with the perfect tools and a systematic strategy, you can uncover the reasons behind the decline and survive any traffic drop.

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Your website traffic originates from various sources and understanding how customers are finding your website is essential. Begin by checking your traffic channel to find out which is failing you. These channels include:

Organic search: Include visitors who come to your site from unpaid or organic search results

Direct: Visitors who navigated directly to your website by typing your URL and those have no traceable referral source

Paid search: Indicates traffic from the audience who visit your website from paid Google Ads and AdWords campaigns

Social: Indicates visits from social networks such as Facebook, Twitter, among other social media platforms

Referrals: People who find your website from another site by clicking on a link
Other advertising: Other channels include traffic from email, affiliate marketing campaigns, and display advertising

With this information, your digital marketing agency can learn why some channels are underperforming and focus efforts on rescuing them to drive better traffic.

Google is usually on an uncompromising mission and aspires to give its users access to accurate information and unique content. When it doesn’t rank your website as high as you expect, it means that your target audience cannot find you, resulting in reduced traffic. The next approach that you should take is to look if it has penalised you. Google can penalise your website either manually or automatically. With manual penalties, they notified you, but you may not always know when the harm results from algorithm changes.

These are the most common reasons for web penalisation by Google that affects your ranking and traffic:

  • Duplicate Content
  • Excessive use of keywords
  • Buying links
  • Over optimised anchor link text
  • Many links form low quality and irrelevant sources.
  • Manipulative on-page tactics
  • Hacked or malware

To overturn the penalties, you must fix these issues with your site and wait patiently for the next algorithm updates.

Let’s face the truth; if your website sucks, no one is going to use it. User experience entails enhancing the customer’s overall satisfaction experienced when visiting your website. Your online space should be beautiful, useful, and easy to use to attract more traffic. To increase visitors’ chances to continue revisiting your site, you need to focus your efforts on providing fantastic user experience. Here are some useful elements common to websites that are getting their UX right:

Responsiveness and easy navigation: Make every single click on your site matter by utilising proper logical website structure. Otherwise, your visitors will arrive on your site, but they switch to another website that requires less navigation effort with the first click.
Relevant information to search queries: Keep in mind that search engines offer the best results based on user queries, and if you are not providing relevancy, your site will not be found.

You might be losing traffic to your competitors. Identify competitors that were not outranking you before. If you find any, utilise appropriate SEO strategies that will help you overtake them and regain your audience back. First, conduct keyword research to find out the most profitable and relevant keywords that your rivals are using to stay ahead. Leverage on the extensive Google’s keyword research tools and on-page optimisation of newly found keywords to beat the rivalry.

It’s also important to understand that search engine algorithms keep changing every time, and your competitors might be one step ahead of you because they are well informed about the latest SEO strategies. Get familiar with the approaches your competitors are using to rank better, such as articles, press releases, or link exchanges and leverage from them. Check sites linking back to their website and try to get similar links from the same source to your website.

Backlinks are a significant aspect of any Search Engine Optimisation (SEO) strategy to maximising your Google ranking and traffic. However, it’s only good backlinks that will help you achieve this, and losing them can hurt your search engine ranking. If your referral traffic is not doing well, check your backlinking profile to discover whether you have lost your high-quality backlinks. Spammers may have succeeded in taking down your links. So, the first thing to do in this case is to contact sites linked back to your site to confirm what is happening.

If the problem is solved, adopt measures to protect your best backlinks. You can use tools that track your backlinks and alerts you when your website loses or adds new vital backlinks. Otherwise, don’t panic for losing bad backlinks as Google can punish your website ranking. Also, as you track your backlinks, remember to remove the bad ones.

If you’re running both organic and paid marketing campaigns, you may have noticed a considerable drop in your organic traffic. It’s the right time to hit the pause button on your PPC advertisement before you waste a lot of money and lose organic visitors. Although pausing your Google ads is really beneficial, it comes with some negative impacts when you regularly pause them. The hard work that you put into ads campaigns may be rendered useless once you break them. As a result, you’ll be missing out on an opportunity for improvement.

If you fear losing your paid ads performance by pausing them, you can tweak your ads schedule instead. Use the ad schedule in your PPC platform to choose hours and days of the week you have your paid advertisements to show. This will reduce their impacts on organic traffic while enjoying the benefits and conversions of your paid AdWords.

Gone are the times of going with your instinct and writing the content that you feel is right for your audience. With continually changing user behaviour and needs, whatever you put on your digital platform should match the latest industry trends. Otherwise, your work will never be found on search engines even if you work day and night. That’s why updating your keyword research strategy is essential to attract traffic. Today’s keyword approaches are far more demanding than they used to be. Take your time and understand your company goals, priorities, and audience behaviour to develop strong content that drives successful keyword strategy.

Now that you have the right keywords, how you will use them on your site is also essential. If you want to blossom in organic search and traffic, optimise your website with the relevant content and keywords. In addition to high-quality content, on-page SEO includes your title, metadata, header, and image HTML tags. Adapting to these essential development practices will ensure your website elements are visible to search engines and your users. Finding the ideal digital marketing agency for your SEO services in Adelaide will put effort into your on-page strategies and help you boost your online traffic and raise your search presence.

Do you know Google algorithms are updated more than once per day? This is meant to improve the user experience. Most of these updates are related to the way search engines rank website content to bring organic traffic. Your website may be experiencing a decline in traffic due to new algorithm updates ranking your site poorly. Your digital marketing service company should stay up to date with the current Google algorithms to address this issue. Staying informed about what’s currently being penalised by Google will help your site stay safe. Performing frequent potential fixes on your site will enhance your ranking on Google’s new algorithms.

The social network is significantly becoming one of the most crucial aspects of digital marketing due to the increased number of handheld devices. If you’re not using this profitable social media marketing in Adelaide, you are missing an incredible opportunity. Of all these ten steps to turning around your falling website traffic, social media is the easiest and less technical means of increasing your website traffic. You’ll find most customers online; hence posting your content on social networks gives users a good reason to click through your website. Businesses sharing their content online also have higher chances of securing a successful ranking.

Final Thoughts

There are many solutions that can heighten your failing website traffic, but at the end of it, the maximum audience is drawn to sites offering excellent user experience, useful and relevant content. Any approach you take should focus on these fundamental aspects first, then continue from here. If your site traffic is presenting a real hustle for you, Online path, a digital marketing agency in Adelaide, can help your website get back into its feet. They will provide you with the best digital marketing solutions ranging from Search Engine Optimisation, Google Ads, social media advertising, and video marketing services in Adelaide.

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