Google Ads (formerly AdWords) makes your business visible to customers at the exact moment they are looking to buy what you sell. It doesn’t matter if you’re selling a product or a service. It makes no difference if your company is tiny or medium-sized. It makes no difference whether you rely on consumers visiting your physical or online store, Google Ads can bring in new clients for your business.

But what if your Google AdWords is not bringing in the results that you were hoping for? If you are facing issues with your Google AdWords strategy, here are twelve helpful tips from our leading SEO agency in Adelaide to increase sales on Google AdWords.

Begin by establishing your goals

Determine which product categories and offerings you want to highlight and invest in those. The key is to think carefully and choose the most likely areas that can provide a good ROI. For example, are you aiming to introduce a new product, sell an unsold stock, or enhance the sale of high-margin items?

To find your most successful products, try publishing all, or a subset of your inventory, on Google Shopping. The results will most likely surprise you! A product category that is not performing organically might significantly benefit from Search Engine Advertising.

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Choose the most successful keywords for your advertising

Even if you are paying for a higher ranking on Google Ads, you still need to show for searches that are relevant and targeted. This means careful keyword selection – you might want to get some recommendations from an expert in SEO in Adelaide – in conjunction with appropriate page content. To gain top positions in the search results, you must develop a fundamental skill: the clever selection of killer keywords.

But how?

  • Think like a user
  • Form a list of keywords related to your product offer
  • Discover the keywords your rivals are using
  • Choose precise keywords to reach a specific audience
  • Choose broad keywords to reach a wider audience
  • Similar keywords should be grouped in ad groups
  • Make small groups of similar keywords into ad groups.
Ensure that the structure of your AdWords account corresponds to the design of your website

Customers must find your items quickly and easily if you don’t want to lose them to the competition. Make sure your landing pages match the ad content, keywords, and the action you want visitors to take. Remember the following equation: 1 search = 1 advertisement = 1 landing page (URL)

Create effective advertisements

The ad is the initial point of contact between you and potential customers. It must be specific, relevant, and appealing, such as new products, exclusive offers, unbeatable prices etc. Here are the five golden guidelines for making an excellent advertisement suggested by top Google ads agency experts:

  1. Include keywords in the headline of your advertisement. Make the most of the 30 characters that have been accessible since the latest release of AdWords, “Expanded Text Ads.”
  2. Include a call to action, such as “enjoy,” “explore,” “save,” and so on. Ads using verbs receive far more clicks.
  3. Capitalise keywords
  4. Experiment with different versions of your ads
  5. Use ad extensions to give more information about your organisation and its services. Emphasise your unique selling points and provide contact details where possible.
Post your adverts at the appropriate time and location

With Google AdWords, you leverage data about users’ behaviours, profiles, and intentions to establish your keywords, which serve as the centrepiece of your marketing plan. Extend this approach to locations by scheduling advertising to appear in specific geographic areas and at certain times. For example, assume you specialise in delivering organic fruits and veggies in the Greater Sydney area and that most of your orders come in on Friday evenings. On a Friday night, do you want to target Perth residents or Sydneysiders? Therefore, it is feasible to use ad scheduling for your AdWords campaigns to distribute your adverts to the places you serve to reach individuals who are most likely interested in what you have to offer.

Determine your return on investment (ROI)

Google AdWords allows you to assess the return on investment for each dollar spent on a campaign. A positive ROI will enable you to manage your budget in an entirely new approach. By analysing the outcomes of your campaigns, you will be able to determine where your margins are being maximised. Your ROI on Google Ads campaigns will be affected by factors such as click rate, conversion rate, average basket size, cost per click, and quality score.

Try out your advertising and let the numbers speak for themselves

Create three distinct advertisements that are all targeted at the exact same keywords and distribute them at the same time to see which ones receive the most traffic and results in the most purchases. Keeping the top performing ad will raise your click through rate and quality score while decreasing your cost-per-click.

Improve your website’s performance

AdWords campaigns assist you in optimising your website. Observing consumer behaviour is the key to success. If you understand how to evaluate Google AdWords and Google Analytics data, you will be able to predict what customers want and meet the demand. The data is available to help you respond quickly: alter your photographs, test a fresh product page catch-line, or test your call to action. Your campaigns should test everything, and only what works should be kept.

Choose the Ideal placement for the most profit

Google AdWords includes four paid advertising slots that appear at the top of search results for users. Adjust your bids with your Google ads agency to acquire the spot with the best cost-per-click performance.

Use Google Shopping to increase your revenue

Combine your regular Search advertising (text ads) with Product Ads and Google Shopping campaigns to increase your Google visibility. Google Shopping is an excellent resource for expanding your online sales. It traditionally has a higher click through and conversion rate than search, as customers are able to see and compare product images, pricing, shipping costs etc, before clicking on your ad.

Use Remarketing to strengthen your brand’s presence and build client loyalty

You have probably observed that you come across advertising banners displaying deals you have seen on other sites when browsing. This is known as remarketing, it is a method that Google has been perfecting over the last few years. Google remarketing allows you to show tailored adverts to recent visitors using Google Dynamic Ads linked to your Google Shopping stream. There is some technical set up involved, so you may want to enlist the help of an experienced Google ads agency

Use banners to reach out to more people

Google AdWords promotes your links to enhance online sales. On the other hand, Google Display assists you in increasing your exposure by displaying banners on third-party websites. The Google display network, which has millions of partner websites, news feeds, and websites such as Gmail, YouTube, etc., reaches 90% of all internet users globally – a potential for growth that is difficult to ignore.

Are you ready to increase your sales with Google AdWords?

Google Adwords is an effective way to not only drive traffic to your website and will ensure it is the right traffic when expertly managed.

If you want some guidance or to hand over your Google AdWords to capable hands and strategic minds, then contact Online Path for an obligation free chat.

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