The 2021 retail ecommerce sales globally amounted to roughly 5.2 trillion dollars. Statistics suggest this figure will grow by 56% in the coming years, reaching approximately 8.1 trillion dollars by 2026. This indicates the competitiveness of the ecommerce landscape as businesses rush to get organic traffic to their sites. If you want to rank high in ecommerce related Google searches, consider SEO for ecommerce.

Although there is a lot of information online about SEO, very little addresses the actual pain points of ecommerce entrepreneurs. Today, we will dive deeper into ecommerce SEO to drive more traffic to your online store.

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Ecommerce SEO

What is Ecommerce SEO?

Ecommerce SEO refers to the practice of optimising and online store or ecommerce website to increase the visibility of it in search engine results pages (SERPs). Ranking higher on these SERPs generates more traffic when people search for products related to your business.

The main elements to consider optimising include headlines, metadata, product descriptions, internal link structure, and navigational structure for search and user experience. Creating a dedicated page for each product you sell can also boost traffic from search engines.

Why Does Ecommerce SEO Matter?

SEO makes it easy for potential customers to locate your products and services when they’re searching online. After getting the right traffic to your site, provide them with high-quality products, great copy, and motivating Calls-to-Action (CTAs). The right SEO strategy will certainly attract more qualitative and qualified leads that will increase sales, boost revenue, and put your business ahead of the competition.

Implementing SEO for Ecommerce Businesses

There are several steps to consider when implementing SEO strategies for an ecommerce business.

Keyword Research

Keyword research is the first step in charting out an ecommerce SEO campaign. This process helps you determine the keyword search volume, its competitiveness in paid advertising (cost-per-click) and the products aligned to it. Consulting an ecommerce SEO firm ensures each page on your ecommerce site has a keyword around it. Doing this improves site visibility and attracts the right traffic.

Competitor Research

When it comes to optimising an ecommerce site through SEO, an effective strategy involves drawing inspiration from your competitors. By examining the optimisation techniques employed by competing companies, you can gain valuable insights to inform your own approach. Competitors often have ongoing optimisation strategies already in place, and you can extract this valuable data from their websites. The initial area to concentrate on is the utilisation of keywords on both the homepage and product pages. Additionally, scrutinising your competitors’ landing pages allows you to identify opportunities to capitalise on specific keywords and incorporate other elements into your optimisation efforts.

SEO for Ecommerce Businesses

Focus on Homepage SEO

The homepage is one of the areas to focus on when optimising an ecommerce website for local SEO in Australia. There are a few key elements to aid in homepage optimisation, such as:

• Title Tag

The SEO title tag must be optimised for search by including the business name and the main keyword you are targeting. This title tag should be within 60 characters to remain visible in search results.

• Meta Description

The meta description ideally should be up to 160 characters long and contain a target keyword. It should be well-written to encourage people to visit and explore your website.

Optimise Product Pages

Product pages are the cornerstones of an ecommerce business, and you must put more effort into their optimisation. Instead of writing a few lines of text describing a product, with images or video, consider providing more information for Google to locate them. There are a few things a business should consider working on for local SEO in Australia;

• Product Name

Consider adding a common search term or keyword phrase to your products since the name is displayed in the SEO title and URL of the product page. This keyword remains the product title when a user shares the post on Facebook or Pinterest.

• Image Optimisation

Images display what a customer is looking for and play a significant role in search optimisation. Ensure you name the image using the product name and main keyword to remain relevant in the searches. In addition, the image’s ALT text should also contain the product name and keyword for it to appear in the main SERP.

• Video Optimisation

Video content makes a customer feel more confident about their purchase. The videos may provide more information about the product or a how-to video on using the product for the best results. A reputable Google Ads agency will guide you on video placement with relevant keywords.

Increasing Site Responsiveness

The unprecedented use of mobile phones is one of the significant trends in ecommerce. Smartphones account for over 70% of all ecommerce website visits. This indicates that using a responsive design for your retail website is crucial for enhancing user experience and improving search results. Google ranks websites through the mobile-first index, which indicates mobile friendliness.

Creating Backlinks for Ecommerce SEO

Google ranks pages using backlinks which help determine where your page stands in the SERPs. Getting more backlinks from high-quality sites makes your site more authoritative and authentic. Start by getting local links from local websites such as directories, magazines, and newspapers for local SEO in Australia.

These will build your popularity in the locality (local search results), which drives more traffic to your business. Another way to build backlinks for ecommerce SEO is to consider guest posting on blogs related to your niche.

Simplifying Site Architecture

When adding products and categories to your ecommerce stores, consider the site architecture in respect to search optimisation. This is necessary for a distinct navigation hierarchy from the homepage to product categories and the products listed.

A Google Ads agency helps create a clear internal linking structure for search engine bots to discover pages and products on the website. Businesses should stick to the three-clicks rule, where users should only make three clicks at most to reach the information they are seeking or a product on your website. Internal linking has two significant benefits:

• Boosts ecommerce SEO by showing the relation between site pages
• Encourages users to explore the site further, which increases their time

Today, ecommerce SEO is prerequisite to the success of almost all online ventures. As the ecommerce landscape undergoes constant transformation, businesses should always be updated with the latest strategies to drive traffic, maximise sales and boost revenues. Leveraging keyword research, page optimisation, analytics and competitor research can improve your site’s visibility in the SERPs and drive more organic traffic. In addition, consider partnering with a digital marketing agency with the right tools and techniques can help you succeed in an increasingly competitive ecommerce landscape.

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