Digital-first is not as popular a term as mobile-first, but it has become the way of life for business. Planning SEO strategies to gain momentum, reach the top for an online search and stay there is now a necessity.

As a leading SEO company in Adelaide, we realise that knowing the basic principals of SEO is not enough. Designing and executing a sound SEO Strategy Guide for 2020 requires deep insight and understanding of complex SEO strategies.

First, let’s start with the basics.

What is a SEO Strategy?

A SEO Strategy is the process of planning, demarcating, and implementing steps that help enhance website rankings on a search engines like Google or Bing.

Simply put, an SEO strategy helps you get more organic traffic to a blog or website. It also focusses on creating experiences and moments with your users on different platforms.

So, what’s the real secret to winning at SEO in 2020? It is these three steps:

  • Producing the best content you possibly can
  • Ensuring a sound content distribution plan
  • Working with SEO experts for the best website optimisation.
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Create-an-Effective-SEO-Strategy

Steps to Create an SEO Strategy

Here is a complete guide for creating a successful SEO strategy in 2020.

Fact: New content is added to the web every day, competing with the existing content and catering to the 63,000+ searches per second on the most used search engine, Google!

For users, a quick search on Google can often lead to thousands of results; out of which only a few are looked at in detail. So, it has become a prerequisite to try and reach the first page of search engine results with the help of search-intent content and strategies.

A local SEO or an SEO expert can help you in optimising your website by creating highly specialised content.

SEO experts can help in:

  • Identifying the most searched keywords for your business or content.
  • Meeting the demands of Google algorithms. With over 200 major ranking factors, everything boils down to one simple question: which content is most helpful to the user.
  • Developing a clear understating of the purpose of the content. In SEO terms, how is your content satiating user’s search intent and the robot’s indexing parameters.
  • Identifying the target audience.
  • Implementing the strategy.
  • Analysing the strategies performance.

Whether it is selling products, sharing information, or entertaining users, a businesses website needs content and strategies centered on search. Understanding the why, how, who, where, what and when for every step is a necessity.

Keywords are at the heart of SEO and organic growth. They go to the heart of a user’s intent. A search for how to recover hard disk data is vastly different from who can help me recover hard disk data. The end-result may seem the same, but for the user the query is different, requiring different content.

To find the best-suited keywords for your content, you can start by searching Google Suggest. Just type the main keyword into Google’s search field, and you will find a list of suggestions. Usually, these are the most popular keywords your target customer searches.

Spend time:

  • Identifying 10-15 short-tail as well as long-tail keywords.
  • Familarising yourself with keyword density and proximity.
  • Understanding monthly search volume.

Apart from Google, you can also use tools like Ahrefs, SEMRush or GrowthBar to look at search volumes and keyword variations. It requires technical knowledge and hiring a local SEO service provider is highly recommended.

Now that you have finished searching for the most appropriate keywords, it’s time to start optimising your content with the keywords.

You should work on:

  • Including your keywords in URL addresses, titles, Meta descriptions, image filenames, ALT attributes and captions, H1-H4 headings, and anchor texts of internal links.
  • Looking at content that is ranking well for your keywords. Understand what they are saying and how you can improve or revise the content to draw more traffic.
  • Using graphs and charts helps in easy and practical understanding of hard data. It brings your content to life. Whether you are comparing trends or analysing figures in the content, they also help you to gain clarity and authority.
  • Using appropriate keywords and tags for images, graphs, etc

Digital marketing agencies know that understanding how Google decides which pages deserve to be on the top is key to developing a successful SEO strategy.

The best search engine optimisation services will discuss the importance of content quality. Google algorithms index quality content improving your chances of retaining the top position on SERPs.

The core principles of content writing are:

  • Ensuring the content is free of plagiarism.
  • Meeting the users search intent.
  • Creating content for different screen sizes – shorter sentences, using subheadings, pictures with captions, graphs.
  • Increasing retention with images.
  • Encouraging interaction with smartly placed CTAs.

Some experts will tell you to publish content that is better than your competitors. While that is absolutely true, keeping your focus on what your user wants will get you better and faster results.

Link Building is the process of getting inbound links, also known as backlinks to your website. Getting users excited about your product will let you earn links. It is called ‘The Hook’.

The higher the number of backlinks from external sources, the higher are the chances of a top ranking on SERP.

Let us look at the different aspects of the process:

  • Internal links allows users to move from one page to another on your website.
  • External links helps a user in reaching your website from another website, blog, or social media page.
  • The heart of link building is quality content and the right platforms for the content. A content on ‘easy ways to make an apple pie’ is more suited an Instagram page or blog while a content on ‘steps I need to follow to get insurance’ is better suited to a company’s web page.

There is a debate within the SEO community on the effectiveness of link building. But, it is one of the major criteria used by Google to rank websites, and cannot be ignored.

Let us start with an example. You have created an amazing water colour painting. It is displayed in the darkest corner of your shop. Very few people entering the shop will notice the painting.  Similarly, you might have the best content, but if your website’s UI (User Interface) and design is not appealing, your users will not reach or stay.

Here are a few steps to create moments:

  • Engage the users with interesting content from the first point of contact.
  • Allow them to get information easily with minimum clicks.
  • Use CTAs and make it easier close a sale.
  • Offer an actionable take-away for your users.

You must spend time, money, and resources in creating a website that users will enjoy browsing on different screen sizes and devices. Your user may move from an Apple phone to a Lenovo laptop -so ensuring consistency to prolong a moment and build rhythm becomes a necessity.

One aspect many business owners forget is website optimisation. Like they say “you don’t get a second chance to make a first impression”. And a website is often the first point of contact with a user.

The UI and UX (User Experience) is an important part of your SEO strategy. Here are some steps which should get priority:

  • Take care of common website issues like server errors, broken links, broken redirects, broken images, dead-end pages, crawling issues, missing meta tags, and indexing issues.
  • Opt for fully automated tools to fix common website issues. Some tools you can use to measure your site’s usability are Peek by UserTesting, Five Second Test, Daltonize, and Check My Color.
  • Using tools, such as On-Site Issues Overview you can detect SEO errors on your website. Address tool issues like Meta tags (short, repeating or outright missing) can be set for automatic regular scans and email alert.
  • Keep your website error-free from Robots.Txt File issues.
  • Check website formats to enable search engine crawlers to view and index your page and content.
  • Using structured data on your site and testing your marked-up pages for any possible errors before making the website live. You can also make use of Google’s free Structured Data Testing Tool.

Your website should run like a well-oiled machine. Experiencing technical glitches or errors in a website forces a user to move away.

THE FINAL WORD

Search engine optimisation service providers understand the need to encourage engaging moments with users. Anticipating what your digitally smart customers want is critical to the success of any online campaign.

So, which of the these strategies will you be trying first? As a leading SEO Company in Adelaide we can help you plan a strategy to get the best results in 2020.

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