Often when we search for something online, it is inevitable that you will come across countless websites. Reviewing each and every one is simply impractical. This is where we can rely on search engines like Google to narrow down the results to help us find what we need. Most people don’t bother scrolling past the first page of Google because they usually find what they need right there, making it unnecessary to keep searching.

Launching a new website doesn’t guarantee a top spot right away, given the fierce competition. How do you set your site apart and boost its visibility? The answer lies in Search Engine Optimisation (SEO), the most efficient and cost-effective approach to reach a wider audience and draw in organic traffic.

Here are 11 reasons why you should invest in SEO.

Increased visibility

With most online experiences beginning with an online search, not ranking highly in search results means potential customers can’t find your products or services. Your website’s ranking, or its position on the search engine results page, plays a pivotal role in this as around 75% of users tend to click on one of the top three ranking websites.

Credibility and trust

Gaining credibility and trustworthiness is important for a new site as it helps build a loyal customer base. Creating informational and helpful content that resonates with users can also builds brand awareness, recognition, and authority.

Reach your target audience

Optimising your website with effective SEO strategies ensures that your online presence aligns with the preferences and needs of your target audience. By employing relevant keywords and implementing on-page and off-page SEO techniques, your website becomes more visible to users actively searching for content or products related to your niche. This enhanced visibility not only attracts the right audience but also contributes to a more organic and sustainable growth in online traffic.

Cost-effective marketing strategy

Compared to paid advertising, SEO can be a cost-effective, long-term marketing strategy for building brand equity and attracting new users organically. Adhering to “SEO best practices,” like consistently providing valuable content and ensuring a seamless user experience, enables your website to climb the rankings. To sustain a strong presence at the top of the results page, there are multiple strategies like content updates to keep your website relevant without other expensive promotional costs.

Improved website experience

Search engines prioritise websites that deliver a positive user experience. Users are unlikely to revisit a site after a bad experience. Good SEO practices, such as optimising your website’s structure, responsiveness, and content can contribute to an improved and satisfied user experience. Quick loading times, easy navigation and high-quality content all play a role. The goal is to keep visitors on your site for as long as possible, measured by the “bounce rate.” A lower bounce rate indicates a well-performing website.

Enhances paid marketing impact

SEO expands the reach of paid marketing strategies. While pay-per-click (PPC) campaigns ensure your site appears at the top of search results, SEO supports these efforts by securing organic rankings. Employing a digital marketing agency in Adelaide can help you to build credibility and increase your return on investment.

Influence on buying cycle

Before deciding on products or services, consumers extensively research and browse various websites. Local SEO in Adelaide can positively impact this buying cycle to boost your online presence in South Australia, making it easier for potential customers to find you.

Improved website usability

While SEO primarily aims to make your page search engine-friendly, it also enhances user experience. Technical SEO practices, like improving site structure and navigation, can positively impact usability. Search engines consider these factors when determining your rank.

Insight into consumer behaviour

Analysing trends, market shifts, and search intent through keyword research provides valuable insights into market gaps and answering user queries. This allows you to rank for keywords relevant to your audience and start to see an increase in organic traffic and conversions.

Boost in user engagement

Optimised sites attract quality traffic, with the top result on Google SERPs receiving 32% of all search clicks. Even a one-position increase on the first page can boost your click-through rate by over 30% from people searching for a similar product of service. By having more user-intent traffic can lead to increase engagement, conversions and a higher return on investment.

Measurable results

Analytical tools can track and gauge your site’s performance, including ranking, organic traffic flow, click-through rates, and conversions. This data-driven and measurable approach allows informed decision-making and strategy adjustments for better results.

Search Engine Optimisation (SEO) is a long-term strategy that plays a pivotal role in helping a website stand out by increasing your website traffic and credibility. If you have considered adding SEO to your digital marketing strategy for your new website, schedule a call with Online Path to grow your brand and see what difference it can make.