Whether you’re running a big business or small, a technical SEO audit of your website every now and again is mandatory. If you aren’t well versed with SEO or aren’t an SEO expert, you may need some help. Generally, most business owners don’t even realise they need a technical SEO audit. Some assume their sites have good online standing in terms of ranking and nothing else matters. Unfortunately, this may not be the case. All business websites need regular updates and developments because they constantly face glitches and errors that could affect their SEO ranking negatively.

Technical or a “Tech SEO” audit helps you understand how Google and your customers use your site. With the information extracted, you can review any SEO issues while making all necessary updates to help improve your site’s ranking and increase organic traffic. Here is a full tech SEO audit guide from Online Path that you can use effectively in 2022

Also Read: Why is SEO Important for a New Website?

 

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What Is Tech SEO Audit?

A website SEO audit is the gathering and analysis of your website based on its technical performance. When clients visit your site, they only see a normal website offering goods and services they are interested in. For a tech SEO audit, the process focuses mainly on the Google Bots’ viewpoint of your site. During this exercise, when Google encounters problems trying to access certain web pages on your site, it will represent everything in the form of incomplete blocks. This can greatly affect your website’s SEO.

Tech SEO Audit Checklist

Alright, you get it now! And it’s time for your site’s tech SEO audit; where do you start? Online Path has developed a checklist that has been in use for years, updated regularly in line with search engine updates which will clear all your SEO needs for 2022. The steps you take will depend on the goals you are trying to achieve or the type of site you have. They include the following:

Check The Website Indexation

Websites have two types of indexing issues: when the URL is indexed but it shouldn’t be, and when the URL isn’t indexed, but it should be. Before you commence your technical SEO audit, you need to confirm the indexation status, which you can do in the following ways:

  • Website auditor
  • Log file analysis
  • Google search console

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Check For and Fix Indexing Problems

After checking for the page’s indexation status, it’s time to find the pages Google is not indexing. You can do that by using Google Search Console. If you come across any blocked pages, confirm they should be blocked, and that Google can access all the pages you need it to access.

Check If The Site Is Mobile Friendly

Mobile SEO is new, and everyone is shifting to it. This is because about 60% of all Google searches come from mobile devices, and Google also uses their Mobile-first Algorithm. This means Google can now use the mobile version of your website for mobile and desktop searches. You can use Google’s Mobile-Friendly Testing Tool to determine if your site is mobile-friendly.

Speed Up Your Site

Speed is incredibly important to Google. Since Google’s Algorithm Speed Update, page speed has become a direct ranking factor impacting SEO even more so. To know if your site is up to speed, you can conduct a test requiring you to clean the site’s HTML code first. It would be best if you did this to all popular pages from your site, including the service pages, category, and blog post pages.

After your page loads, it will show all the unnecessary elements slowing down your site. Once you recognise what’s causing this, it’s time to crunch your images, making them just the right size. Remember, large images can significantly slow down your page speed, so ensure you compress your images.

Target And Delete ‘Zombie Pages’

Zombie pages are the pages that don’t generate human traffic to your website. Sometimes they may be indexed and may generate bot traffic visits from real users. You can see these pages if you type your website into Google, and it will show you the number of indexed pages. If you get more pages than you had thought, you must have zombie pages, and it’s time to get rid of them. Deleting these pages can, in turn, generate more organic traffic. Why does this work? According to Google, having more content doesn’t always make your site the best or better you have to conduct a good seo content analysis for your website. Deleting these pages also makes your website SEO audit easier, as now you have fewer pages to work with.

Check The Organic Traffic Of Your Site

Next, you need to head to Google Analytics to see how your organic traffic is doing. This will give you the number and percentage of people who visited your page from the search engines in the last month. To get a variable number, check up on the last six months; this will give you a clear picture of your organic traffic heading in the right direction. If you notice your organic traffic declines, worry not because you are here to fix it. You will start seeing positive results once you finish your technical SEO audit.

Improve The On-Page SEO

On-page SEO is vital, but you might not have the time to optimise each page on your website. The good news is you don’t have to go through all that trouble. Instead, you can identify the first five most important pages for you. These pages must be the ones you feel need the boost. Afterwards, it would be best if you worked on optimising these pages. You can achieve this if you:

  • Include keywords in the first 100 words,
  • Include keywords in the title tag and,
  • Add at least five external and internal links.

Remember, if you’re in Adelaide and trying to improve your on-page SEO for more localised traffic, it’s best to focus first on local SEO in Adelaide. This way, you will get most clients or traffic from within your locality who are always looking for immediate services.

The internet is full of many things, most of which will affect your ranking in a good or bad way. Either way, you need a workable technical audit that you can regularly use as part of your SEO strategy. It’s the best way to keep these niggles away. Sometimes you may not have the time to do all these steps. In that case, you can automate your tech SEO audit using automation tools. Afterwards, you only need to schedule the settings, and your website is good to go.

Also Read: How to choose the right SEO company

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