If you’re reading this you’ve likely just built and launched shiny new website or you’re about to — congratulations! That in itself is no easy feat. But the hard work is just about to begin — getting your new website to rank high in search results and drive traffic and high quality leads to your website.

Without a clear and strategic focus on search engine optimisation (SEO) your shiny new website simply won’t perform as you want or expect it to and all that time, energy and money you invested will fall by the wayside.

We’ve already published a range of blogs about SEO but here we will look at why even your new website needs some TLC when it comes to SEO.

Why is SEO important?

We know you’ve likely invested significant time and budget into building a new website so the idea of investing even more time and effort is likely unappealing. But if one thing is for sure, it’s that SEO is critical — it’s one of the most effective ways to ensure that potential customers can find your website exactly when they are searching for what you have to offer.

If you’re just setting out to design and develop a new website, consider SEO as early in the piece as possible — it can potentially be more important than the design you’re creating!

Importantly, even with a strategic approach to SEO, don’t expect the traffic metrics to skyrocket as soon as you go live — there are many components to SEO and it is a long term strategy but when done well, it can yield impressive results that can take your business from good to great.

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Kickstart your new website with these top SEO strategies

SEO isn’t just for new websites — it’s for life. SEO must be a consistent part on your overall online marketing strategy in order for it to pay off. There are many tactics that you can use to skyrocket your website in search results and if you’re not familiar with SEO it can quickly become overwhelming. We’ve put together some of our top tips that you should prioritise for your new website.

Set up Google Analytics

A basic first step in getting to know how your website performs is linking it to Google Analytics. A free but powerful tool, Google Analytics essentially lets you track key metrics that show who is visiting your website, how they found it, what they do when they are there and what content they find the most appealing.

Set up Google Search Console

Google Search Console is another free and powerful tool that will help you monitor and optimise your site’s performance in search results. When it comes to the crunch, it basically provides you with free advice from the one you are trying to impress — the one that determines how your website will rank in search results. Use it to ensure you are hosting content that Google understands, monitor spam issues, know who is linking to your website, and so much more. A simple tool but a fountain of knowledge.

Lay the foundations with technical SEO

Just because you have a website that’s all shiny and new and looks schmick, doesn’t mean it will be found by search engines or your target audience. Getting the technical SEO right will set a solid foundation for your SEO efforts to be built upon. When it comes to technical SEO, you should focus on:

  • Picking the right domain name
  • Perfecting your site structure and architecture
  • Selecting a reputable CMS
  • Carefully selecting and using plugins and themes
  • A mobile first approach
  • Defining your URL structures
  • Ensuring your accessibility meets basic standards
  • Creating and submitting a site map.
Audience research

While nailing your technical SEO is a top priority, it shouldn’t overshadow the necessary research to get to know your audience — the reason you built the website in the first place. Understanding your market and their behaviours and matching that with search intent, quality content and an experience that appeals to them is integral to success.

Competitor analysis

If you’re new to the SEO game and not sure where to start, get to know your competition and their online marketing strategy — including what works and what doesn’t. An in-depth competitor analysis can uncover a goldmine of opportunity and expedite the SEO process for your new website. There are online tools that you can utilise to carry out a competitor analysis or contact Online Path and leverage our extensive experience and SEO toolkit.

Keyword research

Any successful SEO strategy will be underpinned by the right keywords and knowing what your audience is searching for could unlock a world of potential. The simplest place to start is thinking like a customer — what would you type into a search engine? There are a range of free online tools that can help you with keyword research and identify the most relevant words and phrases that can be incorporated into your content.

On-page optimisation

On-page optimisation is incredibly important for new websites and a good place to throw your attention to. By optimising on-page elements of your website you can help it to be understood by search engines, improve its performance and guarantee an exceptional customer experience.

Your on-page SEO actions should include:

  • Ensuring your website loads correctly and quickly
  • Optimising metadata on every page and stay within character limits
  • Using title tags and headers
  • Sufficient and high-quality page content
  • Clever use of keywords
  • Relevant internal linking.
Off-page SEO strategy

For a new website, off-page SEO is less important than on-page but developing an off-page SEO strategy should still be high on your to do list to refine after you go live.

Ultimately, well designed off-page SEO strategies and tactics can help expedite the process of achieving your goals by building trust among your target market and driving traffic to your website from third party websites and channels.

There are some basic off-page tactics you can put in place to get the ball rolling:

  • Establish social media profiles and link them with your website to make it easier for customers to find you and share your content.
  • Claim your business profile on third party sites (eg TripAdvisor, Yelp, Google)
  • Look to your competitors for link profiles — you might find some worth pursuing to gain third party links to your website.

Are you ready to implement an SEO strategy for your new website?

SEO is a long-term strategy that has enormous potential to drive qualified traffic to your website and turns clicks into conversions.

In our digital world, simply having a shiny, new website isn’t enough to be found or achieve your goals. To cut through and climb to the top of search engine results, you need to commit to an ongoing and well-planned SEO strategy than encompasses a broad range of tactics.

While this is a basic overview of SEO for new websites, it provides some simple steps you can take to get the ball rolling. If it’s all a bit above your head or you simply don’t have the time to refine your SEO prowess, then contact Online Path for an obligation free chat.

Our experienced SEO team is well-versed at building websites from the ground up using winning SEO strategies that will take your new website from good to great to greater.

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