Ellex 380% increase in organic traffic.

The client

Since 1985, Ellex Medical Lasers has made it their mission to revolutionise eye surgery and transform the lives and sight of people suffering from treatable eye conditions around the globe.

All too aware of the inconvenience suffered by those affected by eye floaters, Ellex wanted to reach more floater sufferers through their patient focused website floater-lft.com

The purpose-built website is designed to educate patients about available treatment options and shift the outdated mindset that floaters are a minor infliction to be left untreated.

But what good is a brilliant website, if those who could benefit from it cannot find it?

A strategic approach

Targeting a global market, a digital strategy combining the long-term benefits of SEO with the fast results of paid advertising was developed to put the website in front of thousands of people seeking treatment for eye floaters.

With a focus on keyword research to ensure it was being found by the right people, SEO, Google search advertising and display advertising campaigns were rolled out to drive website traffic and increase patient and physician enquiries.

Data driven results

To achieve Ellex’s goal of educating patients about eye floater treatment options, it was imperative that the website received a substantial amount of traffic. Through our in-depth knowledge of the inner workings of search engine optimisation, we were able to increase organic website visits by 380%. The PPC campaign achieved more than 8.5 million impressions, driving over 65,000 users to the website at an average cost of only $0.41. After five months, Ellex had experienced a 968% increase in overall traffic.

Thank you for the stellar work you have undertaken for the Ellex websites… you have quickly brought Ellex up-to-speed with respect to best practice SEM/SEO – and the results have been incredibly impressive.

Kate Hunt | Global Marketing Manager

*Since running this successful campaign, Online Path has been recognised as a Top 30 Healthcare Digital Marketing company by DesignRush.