Ellex Medical Lasers, since 1985, has been dedicated to advancing eye surgery and improving the vision of those afflicted with treatable eye conditions worldwide. Recognising the distress caused by eye floaters, Ellex aimed to reach more sufferers through their patient-centric website, floater-lft.com. The site is an educational hub, designed to inform patients about treatment options and shift perceptions regarding the seriousness of eye floaters.
Targeting a global audience, we crafted a digital strategy that synergised the long-term gains of SEO with the immediacy of paid advertising. This approach was designed to catapult the floater-lft.com website into the spotlight for those seeking eye floater treatments. Our focus on meticulous keyword research and execution of SEO, alongside Google search and display advertising campaigns, was aimed at escalating website traffic and boosting patient and physician enquiries.
Our strategic implementation and expertise in SEO significantly enhanced organic website visits by 380%. The PPC campaign was a resounding success, registering over 8.5 million impressions and directing more than 65,000 users to the website at an impressively low average cost of $0.41. Within five months, Ellex witnessed an astounding 968% increase in overall traffic, significantly amplifying their reach and educational impact on eye floater treatments.
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