23K video views
$0.02 cost per 10 second view
10.9K minutes viewed
71% less cost per view

The client
Located in the heart of the Adelaide CBD, Myer Centre is the largest shopping centre in the city’s central business district. With five floors of specialty retailers and an underground foodcourt, Myer Centre is genuinely an Adelaide icon.
Having such a powerful authority over the retail space in Adelaide, Myer Centre wanted the same for its online presence.

A strategic approach
With years of online marketing experience behind us, we were able to plan and execute a YouTube campaign and a Social Media strategy to promote Myer Centre Adelaide’s beauty weekend.
Wanting to attract a specific demographic of visitors who would be looking to take advantage of the Beauty Weekend offers and activities, we focused on audience and geo-targeting to pinpoint users who would not only engage online, but would result in increased foot traffic instore.

Data driven results
A targeted approach to the campaign resulted in the Myer Centre’s Beauty Weekend video being seen over 23,000 times before the event, with a cost per 10 second view of only two cents – 71% below average.
With the video reaching over 17,000 people, we were able to successfully promote the one-day sale event and drive targeted foot traffic on the day of the event.