507% increase in impressions
178% increase in clicks
6.8% decrease in cost

The client
myFLO is a software aimed at the field service industry. With its help, many businesses across Australia have benefitted through increased productivity and streamlined workflow management.
Having established the need for their software amongst the field service industry, myFLO were seeking an expert to take over and increase the number of website visitors and online leads.

A strategic approach
myFLO as a software solution for the field service industry is a godsend. However, marketing the software to the right people was crucial for its success. Having researched the software in-depth, our team of expert marketers devised a Google search and display strategy for myFLO that would increase the number of visitors to the myFLO website, as well as the quality of the leads generated through these channels.

Data driven results
Through our experience creating targeted search and display marketing campaigns, myFLO experienced a 500% increase in impressions and 178% more clicks, directly translating into more visitors for the website.
Having showcased the software to the right kind users, immense opportunities for lead creation were generated at a lower cost per acquisition…. And all this was done with a 6.8% decrease in the cost of advertising spend.