25.8% increase in organic revenue
200% increase in PPC revenue
18.44% remarketing conversion rate
26:1 ROI (organic sales)

The client
For over 50 years, Oxfam has been diligently working towards the upliftment of artisans and farmers across the world. With the objective of tackling poverty by providing a means of earning for the marginalised, Oxfam has been a trailblazer in creating ethical and sustainable business practices for communities living in poverty.
As a result of declining in-store sales, Oxfam Shop looked to Online Path to improve the performance of their website and increase online sales.

A strategic approach
Online Path implemented a comprehensive digital strategy including customised Search Engine Optimisation, strategic use of the Google Ad Grant and a Google Display remarketing campaign to increase the number of in-market website visitors, which would translate into more online sales.

Data driven results
Online Path’s marketing efforts paid off handsomely for Oxfam, with a 200% increase in revenue generated through pay-per-click. Our SEO strategy helped achieve an increase in organic revenue of over 25%, with a 26:1 return on investment.
Through the increased revenue Oxfam was able to reaffirm its pledge of empowering poor communities and helping them build better lives through a sustained source of income.