• 25.8% increase in organic revenue
  • 200% increase in PPC revenue
  • 18.4% remarketing conversion rate
  • 26:1 return on investment (organic sales)

The client

For more than 50 years Oxfam has been diligently working towards the upliftment of artisans and farmers across the world. With the objective of tackling poverty by providing a means of earning for the marginalised, Oxfam has been a trailblazer in creating ethical and sustainable business practices for communities living in poverty. As a result of declining in-store sales, Oxfam Shop looked to Online Path to improve the performance of their website and increase online sales.

A strategic approach

Well-versed and experienced in the complexities of online marketing in the not-for-profit sector, we implemented a comprehensive digital strategy including customised search engine optimisation, strategic use of the Google Ad Grant and a Google display remarketing advertising campaign—all aimed at increasing the number of in-market website visitors, which would translate into more online sales.

Data driven results

Our strategic efforts paid off handsomely for Oxfam, with a 200% increase in revenue generated through the pay-per-click campaigns. The SEO strategy helped to achieve an increase in organic revenue of more than 25%, with a 26:1 return on investment.

Through the increased revenue Oxfam was able to reaffirm its pledge of empowering poor communities and helping them build better lives through a sustained source of income.

Become a happy customer.

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