• 25.8% increase in organic revenue
  • 200% increase in PPC revenue
  • 18.4% remarketing conversion rate
  • 26:1 return on investment (organic sales)

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The client

For more than 50 years Oxfam has been diligently working towards the upliftment of artisans and farmers across the world. With the objective of tackling poverty by providing a means of earning for the marginalised, Oxfam has been a trailblazer in creating ethical and sustainable business practices for communities living in poverty. As a result of declining in-store sales, Oxfam Shop looked to Online Path to improve the performance of their website and increase online sales.

A strategic approach

Well-versed and experienced in the complexities of online marketing in the not-for-profit sector, we implemented a comprehensive digital strategy including customised search engine optimisation, strategic use of the Google Ad Grant and a Google display remarketing advertising campaign—all aimed at increasing the number of in-market website visitors, which would translate into more online sales.

Data driven results

Our strategic efforts paid off handsomely for Oxfam, with a 200% increase in revenue generated through the pay-per-click campaigns. The SEO strategy helped to achieve an increase in organic revenue of more than 25%, with a 26:1 return on investment.

Through the increased revenue Oxfam was able to reaffirm its pledge of empowering poor communities and helping them build better lives through a sustained source of income.

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