Nuago

Our Approach

We started with a full website audit, sharpening the tools Nuago already had. Here’s what we tackled first:

• Streamlining the user experience: Contact forms were added to every service page and made highly visible on the homepage. Clickable email and phone links? Done.
• Maximising the budget: Doubling their ad spend meant we could let the campaigns stretch their legs. No more budget caps holding them back.
• Adding Performance Max: We introduced Google’s AI-driven Pmax campaigns, spreading Nuago’s ads across multiple channels to reach high-intent leads.

Finally, we combined tried-and-true strategies like manual CPC and Target CPA bidding, tweaking as we went to optimise performance.

Our work paid off in spades—beyond what even we expected:

• Conversion goal – Achieved 
• Cost per conversion – $50 below target
• 900% increase in conversions
• 80.5% drop in cost per conversion
• 975% jump in conversion rate

The new Pmax campaign alone was responsible for almost half conversions that month, showing just how effective it was at finding the right audience.

Why This Matters

Here’s the kicker: we achieved all this with only a 100% increase in ad spend. By combining a stronger budget, smarter campaigns, and a better user experience, Nuago saw not just more leads but better-quality ones. Their sales pipeline is now flowing, giving them the confidence to invest further in growth.

Why It Worked

At its heart, this campaign worked because Nuago trusted us. Asking for more budget without early results isn’t easy, but our data-backed predictions gave them the confidence to take the leap. In return, we delivered a strategy that 9 x’d their conversions, and proved that bold decisions lead to big wins.