When using Google Ads, you create an ad campaign and include all relevant keywords you want to be displayed when a user types it in the search engine. You then place a bid on the amount of money you wish to spend on the ad. Your ad’s relevance and quality score on the landing page and keywords determine if you have won the auction on the search engine. Therefore, you only pay for each click on the ad; hence the name pay-per-click.
  • Online Path

    14 February, 2024

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