WHAT IS THE DIFFERENCE BETWEEN BROAD, PHRASE, EXACT AND NEGATIVE MATCHES?

Broad matches show a particular ad provided all the keywords are included in a search regardless of the word order. These can generate millions of responses on SERPS and cover general topics. Phrase match keywords use specific phrases to trigger ad displays. These will be shown if extra words are placed before and after the keywords in a search. An exact match only shows an ad when the search query is the same as the keyword used in the search. These are more responsive and generate more conversions. Negative match keywords are those that prevent your ad campaign from being shown on a search engine when certain phrases are typed. Your ads will not be visible to anyone searching for that phrase.
  • Online Path

    14 February, 2024

featured images
Become a
Happy Customer.

Contact us for an online marketing solution to build your brand and grow revenue.

Contact Us
Book A Call