WHAT IS THE DIFFERENCE BETWEEN SEM & PPC?

The term SEM and PPC marketing are often used interchangeably though slight differences. Search engine marketing (SEM) focuses on search engines like Google, Yahoo, Bing, etc. SEM includes Google location Ads, Google Shopping Ads, YouTube Ads, and Google Display Network. Alternatively, PPC stands for pay-per-click and is a strategy that deals with ad search ad campaigns. You pay for clicks when someone views your Ads from the selected keywords.
  • Online Path

    14 February, 2024

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