Online Path Triumphs at the 2024 APAC Search Awards: A Testament to Excellence in Digital Marketing

In an era where digital prowess is not just desired but demanded, Online Path has once again risen to the occasion. We are beyond delighted to announce our latest achievement – winning at the esteemed 2024 APAC Search Awards. This recognition is a testament to our dedication and success in driving substantial business growth through innovative digital marketing strategies. Our victorious campaign, “Trimming Wasted Spend to Achieve 15x ROAS,” in collaboration with Barberco, epitomises our commitment to surpassing our clients’ performance benchmarks and delivering exceptional results.

Unveiling the Challenge

Faced with the challenge of expanding Barberco’s reach without compromising on Return on Ad Spend (ROAS), we were tasked with a clear objective: to enhance conversion value while ensuring a minimum of 7x ROAS. In an industry where efficiency and precision are paramount, we embraced this challenge with our characteristic zeal and a results-focused approach.

Charting the Path to Success

Our strategy hinged on meticulous keyword research and comprehensive competitor analysis, enabling us to identify and capitalise on untapped opportunities. Through the optimisation of campaigns, ad sets, and keywords, we targeted the elimination of wasted spend and underperformance. Our hands-on and data-driven approach allowed us to fine-tune our strategies, ensuring maximum performance and results that not only meet but exceed expectations.

Celebrating Stellar Results

The results of our campaign with Barberco were nothing short of remarkable:
– A 65% increase in Conversion Value
– A 122% improvement in Conversion Value/Cost (ROAS)
– A 44% boost in Conversion Rate
– A 45% reduction in Cost per Conversion
– A 26% decrease in overall Ad Cost

These achievements significantly propelled Barberco’s business forward, resulting in a 64.83% increase in online sales revenue and a 122% improvement in ROAS. This success enabled Barberco to expand its market presence into New Zealand, further amplifying its revenue and brand reach.

A Word from Our Founder

Melanie Gibbons, our esteemed founder, shared her thoughts on this monumental success: “At Online Path, our passion for delivering outstanding results is unmatched. The ‘Trimming Wasted Spend to Achieve 15x ROAS’ campaign is a prime example of our commitment to excellence and our relentless pursuit of surpassing client goals. Winning at the 2024 APAC Search Awards is not just an honour; it’s a reflection of our dedication to helping businesses achieve their online growth ambitions. We look forward to continuing this journey of success and innovation.”

This award is more than just a win for us; it’s a reflection of our core values of honesty, accountability, results, flexibility, and going the extra mile for our clients. It underscores our promise to not just meet, but exceed expectations through strategic, measurable campaigns that drive online sales growth. Here’s to more achievements, more success stories, and continuing to set the benchmark in digital marketing excellence.