• 15x Return On Ad Spend
  • 118% Increase in Return On Ad Spend
  • 42% Increase in Conversion Rate
  • 45% Reduction in Cost per Conversion

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The client

As a leading online supplier of barber and hairdressing supplies at wholesale prices, BarberCo sits in a competitive online space where margins are low and every cent saved in acquiring sales has a significant impact on the return their marketing efforts generates.

A strategic approach

Online Path’s hands-on approach to managing Google Ads, leaves no stone unturned when searching for ways to reduce costs and increase returns.

  • Starting with our intensive PPC Audit, we identified opportunities to:
  • Fix tracking issues that were resulting in unclear data and results
  • Improve low campaign optimisation score
  • Reduce wasted spend coming from non-performing campaigns
  • Increase budget into high return campaigns.
  • Split test campaigns

Data driven results

As a result of granular analysis and optimisation done by Online Path, Barberco’s online sales revenue increased by 61.78%, resulting in a significant boost to their bottom line.
The campaign’s ROAS improved by 118%, to a whopping 15x return on the dollar, due to reducing costs and wasted spend, and increasing sales.

Our Google spend is proportional now to the results. Prior to Online Path taking over the spend just seemed to be high and got higher whatever the outcome.. So compliments to Online Path!

Lincoln Thomas | Business Owner, BarberCo

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