Competitor Analysis

Have you ever stopped to consider exactly who your competitors are and what they’re doing online to boost their presence, brand and conversions?

A competitor analysis is a powerful SEO research strategy that can shed light on your competitor’s online marketing and advertising activity, what’s working and what’s not, and importantly, how you rate in comparison to them and against industry benchmarks.

Our competitor analysis will also uncover SEO opportunities that could take your business from surviving to thriving.

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Learn from your competition

When it comes to search results, you want to rank higher, maximise your budget and achieve a good return on your investment. In order to get there, the best place to start is to gauge your online performance in relation to your competitors.

Our competitor analysis will get you the answers to questions such as:

  • Who are my SEO competitors?
  • How does my website compare in traffic and engagement?
  • What are the strengths/weaknesses in their SEO strategy that I can learn from?
  • What channels and keywords should I be targeting?
  • Which domains are worth acquiring backlinks from?
  • How are competitors using social media?
  • How often are they publishing new content and what type?

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Adapt and thrive

Essentially, we will determine what your competitors are doing well, where their weaknesses are and how you can leverage this information to put your business at the top of search results.

We use a number of tools to carry out an analysis and transparently report back our findings. We’ll use this thorough analysis to identify golden opportunities for improvement and develop an SEO strategy that will grow your website traffic in leaps and bounds while maximising your return on investment.

Why choose Online Path

Our team of SEO experts will take the time to understand and thoroughly analyse your competitive landscape and translate that into a strategy that will help you achieve your business goals. Contact us for a comprehensive competitive analysis and SEO strategy that will strengthen every element of your customer journey and sales funnel.

Digital Marketing Services We Offer

seo services adelaide - Online Path
Search Engine
Optimisation (SEO)

Help more customers find you by using tried and tested SEO strategies to optimise your website to increase traffic, authority and keyword rankings.

google adwords ads agency - Online Path

Our PPC experts will harness the benefits of Google Ads to target an in-market audience, driving qualified traffic, creating leads and ultimately resulting in increased revenue.

google display advertising agency - Online Path
Google Display

With a huge reach, effective targeting and low cost-per-click Google Display Advertising is a cost effective way to increase and reinforce brand awareness.

video marketing adelaide - Online Path

With YouTube processing over 3 billion searches every month and users consuming more video content than ever before video advertising is a perfect fit for any objective or budget.

Shopping advertising adelaide - Online Path

For e-commerce Google Shopping ads super-charge your digital campaign, increasing click through rate and conversions, by showcasing images of your products at the top of the search results.

social media marketing adelaide - Online Path
Social Media

Whether your customers are using Facebook, Instagram or LinkedIn, our social media experts can engage with your audience to increase brand awareness and generate revenue.

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