PPC Management & Google Ads Advertising (AdWords) Agency in Adelaide

Search advertising is an important aspect of any pay-per-click (PPC) campaign. With a well-considered strategy and professional execution of your campaigns, Search Advertising will help your business stand out in search results.

Search advertising focuses on bidding on the right keywords to put your business in front of customers at the exact moment they are looking for your products or services — now that’s powerful!

With a targeted approach, search advertising will drive qualified traffic, create leads and ultimately result in increased sales and revenue.

Become a happy customer.

Contact us for an online marketing solution to build your brand and grow revenue.

What are the benefits of PPC advertising management?

Expert AdWords PPC management comes with a host of benefits that ultimately see an increase in the output of your advertising with a decrease in the effort required.

We are a PPC advertising agency and our team is backed by industry certifications, a wealth of knowledge and broad range of experiences managing successful local, national and multinational campaigns. By putting your PPC efforts in our capable hands, you will:

  • Improve online visibility
  • Increase traffic driven to your website
  • Get more out of your marketing budget
  • See data-driven, measurable outcomes
  • Only pay for actual results
  • Increase your ROI

PPC campaigns offer an array of options, and without the knowledge and experience can be tricky and time consuming to set up. And getting right is a whole other challenge.

What makes us the most results driven Google Ads (AdWords) Agency in Adelaide?

A thoroughly researched strategy not only takes away the guesswork but can save time and money. From strategy through to execution and optimisation, our team of qualified and experienced professionals run data-driven campaigns to deliver maximum return on investment.

We immerse ourselves in your business, so we understand who you are, who your customers are what your competitors are doing, so we can help you become a market leader. We use leading industry and AdWords PPC management tools to monitor and track campaign performance and optimise your campaigns daily to ensure maximum results from your budget, ads and keywords.

For maximum results we focus on:

  • Detailed keyword research including location specific keywords, generic keywords, brand and competitor keywords, lower funnel and top funnel keywords
  • Conversion tracking and optimisation
  • Keyword optimisation and search query monitoring
  • Ad copy optimisation and split testing
  • Campaign optimisation including bidding, demographics, devices and locations
  • Landing page and click through rate optimisation
  • User friendly campaign reporting that you understand

Our Google Ads strategy

At first it might seem easy to set up a Google Ads account and campaign, but once you get down to the nitty, gritty finer details, it can become overwhelming and frankly, quite complicated if you don’t understand the intricacies.

Online Path is a Google Ads agency with a tried and proven strategic approach to developing Google Ads campaigns that are sure to be seen by the right audience and achieve the results you want.

Research and identify

Identifying and understanding your target audience is the essential foundation for a successful Google Ads campaign. As an experienced and knowledgable PPC management company, we invest the time to get to know you, your business and your audiences, before undertaking critical keyword and search term research so we know exactly how to reach your target audiences.

Create Google Ads groups

Grouping keywords for common themes — such as product categories — is an essential ingredient of any successful Google Ads campaign. Grouped keywords should then form the basis of ad groups in order to ensure specific keywords trigger specific ads. Further to this, we will ensure that your ad copy complements your keywords which will positively impact your quality score, meaning your ads will be served higher in search results.

Monitor, optimise and improve

We monitor the performance of your Google Ads for clicks, click throughs, conversions and quality scores on an ongoing basis to determine the best performing ads. We then take those high performing ads and create multiple versions for the best cut through with your target audience and return on investment for you.

Why choose Online Path as your paid search agency?

When you work with Online Path — a leading Google Ads marketing agency in Adelaide — we spend time with you to understand your goals and what’s important to you right now, then translate that into a strategy that fits where you are now and works towards where you want to be. Contact us for a customised Search Advertising campaign that will boost your brand awareness, and increase leads and revenue.

We are a PPC management and Google Ads agency based in Adelaide. We offer various online advertising services, such as Google Ads, pay-per-click ads and AdWords PPC management. We oversee and manage your company’s PPC ad spend and manage your Google Ads account by targeting keywords that direct traffic to your site. Our highly focused keyword research will help in determining the most effective way to attract customer leads. We can develop effective PPC search campaigns that are focused on meeting your intended cost per lead with the various tools we have.

As a PPC agency in Adelaide, we offer great keyword research and analysis targeting specific keywords and search questions entered by potential buyers. We also use different channels for PPC marketing such as Google Ads — paid, search and YouTube, paid social media advertising on platforms including Facebook, Instagram, LinkedIn and Spotify.

A highly experienced PPC and Google Ads management agency, we have a range of industry contacts that we leverage to ensure your brand builds a competitive edge.

We are also a Google certified Ads agency

Our expertise, skills and knowledge of Google Ads and running Google Ads campaigns has been acknowledged by Google who recognise Online Path as a Google Partner.

A Google Partner, Online Path is certified by Google to advise on keyword strategy and budget planning, while creating, managing, measuring and optimising ads that appear on the Google Search Network.

Our high performance and knowledge of these areas means that we are a leading Google Ads marketing agency in Adelaide and among the best AdWords agency in Australia.

Our Google Ads and PPC Management Services

At Online Path, we not only help you find the right keywords to bid on but also analyse your competitors’ campaigns.

Knowing how your competitors are operating their Google Ads campaigns can be a huge advantage. For example, it can help you decide whether you want to bid on the same keywords or target the keywords your competitors are overlooking. We provide you with detailed reports on their bids, ad spend and landing pages, and armed with this information, we can then create your Google Ads campaign. This includes developing ad copy, configuring all settings, creating multiple ad variations, and modifying them to ensure they are achieving the highest conversion rate.

We also offer negative match services, which allows you to optimise your ad spend by filtering out users who match to a group that’s unlikely to convert. For example, a high-end fashion retailer might restrict their ads to high-income earners while a cafe might limit their ads by geographical location.

As a certified Google AdWords and PPC management agency in Adelaide, we also offer A/B testing. By constantly split testing, we can increase the return on investment for PPC. A/B testing presents half of the users who click on your ad with an alternate version of your landing page so you can test the effectiveness of a specific variable. A/B tests aim to increase the conversion rate of a specific action such as buying, subscribing, signing up, and taking a survey.

Grow your brand with data-driven results.

Digital Marketing Services We Offer

seo services adelaide - Online Path
Search Engine
Optimisation (SEO)

Help more customers find you by using tried and tested SEO strategies to optimise your website to increase traffic, authority and keyword rankings.

google adwords ads agency - Online Path

Our PPC experts will harness the benefits of Google Ads to target an in-market audience, driving qualified traffic, creating leads and ultimately resulting in increased revenue.

google display advertising agency - Online Path
Google Display

With a huge reach, effective targeting and low cost-per-click Google Display Advertising is a cost effective way to increase and reinforce brand awareness.

video marketing adelaide - Online Path

With YouTube processing over 3 billion searches every month and users consuming more video content than ever before video advertising is a perfect fit for any objective or budget.

Shopping advertising adelaide - Online Path

For e-commerce Google Shopping ads super-charge your digital campaign, increasing click through rate and conversions, by showcasing images of your products at the top of the search results.

social media marketing adelaide - Online Path
Social Media

Whether your customers are using Facebook, Instagram or LinkedIn, our social media experts can engage with your audience to increase brand awareness and generate revenue.

Frequently Asked Questions

Google Ads (previously known as Adwords) shows your ads to an in-market audience, who are looking for your products or services. With the right bidding strategy your website will appear at the top of the Google search results for your targeted keywords.

There are many different ad types that can help you to achieve different objectives. From Shopping Ads for selling products to Display and YouTube Ads for image rich content, you can be guaranteed to find the perfect ad type to promote your business online.

The cost of managing your campaigns will depend on a number of factors. Ad types, objectives, audiences, target locations and overall campaign budget are all considered when we create a tailored package to suit your business.

Google AdWords (now known as Google Ads) is an online advertising platform operated by Google and is one of the largest and most widely used ads platform. Advertisers have to bid to show ads to users either in the search results or on mobile apps, videos, and non-search websites. It’s the most popular way to drive qualified traffic to websites. A certified Google Partner, Online Path offers exceptional expertise in PPC advertising in Adelaide.

The cost per click varies depending on the keywords you are targeting. Some can be as low as $1-2 for search ads and less than $1 for Google display network. With advertisers only paying when someone clicks on their ads. It’s always advisable to use PPC agency in Adelaide to help with real-time data that will help you make decisions on how much to spend on ads.

Paid ads expose your business to millions of users on Google and other search engine platforms. Your Google Ads agency or PPC compan, can help you reach customers at every stage of their buying journey, harness search intent, use whatever budget you are comfortable with, build brand awareness and get faster results than with SEO.

First, make sure your keywords are relevant, you target the right customers, and that you understand your AdWords PPC management tools. If you are relatively new, using a Google Ads agency or PPC marketing agency may be better for you since they have done this longer and will help you maximise your budget for the best results.

While it is not right for every business, if well managed Google AdWords will work for any business or product that people search for online. If you are interested in Google advertising Adelaide, working with an AdWords agency in Australia will help you to target the right audience and drive conversions quickly.

If you want to advertise with PPC in Adelaide, take time to look for a PPC advertising agency that fully understands your needs and meets the set goals, not just the first one you come across. That way, you will be sure that you will achieve the best results and have a positive experience.

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads while the impression share is the percentage of the effect that ads receive compared to the total number effects that ads could get.

Yes. Ads on Google Maps make it easy for people to find your location, which thereby increases foot traffic to your business. To advertise on Google Maps you must enable ads extension to your ads account, update your GMB listing, use local targeting while bidding by location, and optimise your keywords properly. If you need help integrating Google Maps with your Google Ads account, contacting an agency that specialises in PPC advertising in Adelaide is highly recommended.

Clicking on competitor’s ads is known as click fraud. Competitors sometimes do this to run you out of your PPC advertising budget, but there is a way around it. If Google identifies any clicks that seen fraudulent, they issue a refund for the money spent on the clicks.

Are you ready to work smarter?

Contact us for a Free Consultation.