Display Advertising

The internet is a big place, with endless choices for customers. So, more than ever, it is important for your business to stand out from the crowd and be top of mind throughout your customers buying journey. The Google Display Network reaches 90% of internet users worldwide, while they are browsing online, watching YouTube, checking Gmail or using apps. Whether your goal is to build brand awareness or increase revenue, display advertising (or image ads) taps into this audience putting your business in front of a world of potential customers.

With a targeted approach, we can select your audience based on their location, demographics, interests and the websites they visit or remarket to people who have previously visited your website for maximum results.

Become a happy customer.

Contact us for an online marketing solution to build your brand and grow revenue.

Display Advertising that keeps you top of mind

Alone, or teamed with a search advertising campaign, our team of experts can create a strategy that will reach and engage with an in-market audience making your business stand out from your competitors. Display advertising is known for its high reach and low cost per click, but it can be easy to waste spend if your campaign is not properly targeted to your audience. Our strategic approach to display advertising will ensure your marketing spend delivers the maximum return on investment.

For maximum results we focus on:

  • Thorough research of your industry, competitors and customer demographics
  • Recommendations for artwork creation
  • Creating highly relevant audience lists
  • Creating separate ad groups for audience lists to manage budget and cost per click
  • Selecting relevant website placements to suit your business and audience
  • Conversion tracking and optimisation
  • Campaign optimisation including; bidding, audiences, devices and placements
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

Why choose Online Path

We understand how important every touch-point between your business and a potential customer is. When you work with Online Path, we spend time with you to understand your goals, and what’s important to you right now, then translate that into a strategy that fits where you are now and works towards where you want to be. Contact us for a customised Display Advertising campaign that will build brand awareness and increase conversions.

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Are you ready to work smarter?

Contact us for a Free Consultation.