Service

Google Display Advertising Agency

The internet is a big place, with endless choices for customers. So, more than ever, it is important for your business to stand out from the crowd and be top of mind throughout your customers buying journey. The Google Display Network reaches 90% of internet users worldwide, while they are browsing online, watching YouTube, checking Gmail or using apps. Whether your goal is to build brand awareness or increase revenue, display advertising (or image ads) taps into this audience putting your business in front of a world of potential customers.

With a targeted approach, we can select your audience based on their location, demographics, interests and the websites they visit or remarket to people who have previously visited your website for maximum results.

Become a happy customer.

Contact us for an online marketing solution to build your brand and grow revenue.

Google Display Advertising that keeps you top of mind

Alone, or teamed with a search advertising campaign, our team of experts can create a strategy that will reach and engage with an in-market audience making your business stand out from your competitors. Display advertising is known for its high reach and low cost per click, but it can be easy to waste spend if your campaign is not properly targeted to your audience. Our strategic approach to display advertising will ensure your marketing spend delivers the maximum return on investment.

For maximum results we focus on:

  • Thorough research of your industry, competitors and customer demographics
  • Recommendations for artwork creation
  • Creating highly relevant audience lists
  • Creating separate ad groups for audience lists to manage budget and cost per click
  • Selecting relevant website placements to suit your business and audience
  • Conversion tracking and optimisation
  • Campaign optimisation including; bidding, audiences, devices and placements
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

Why choose Online Path for your Google Display Advertising?

We understand how important every touch-point between your business and a potential customer is. When you work with Online Path, we spend time with you to understand your goals, and what’s important to you right now, then translate that into a strategy that fits where you are now and works towards where you want to be. Contact us for a customised Display Advertising campaign that will build brand awareness and increase conversions.

The decision to hire one advertising agency among the hundreds out there is not easy. Every agency comes with compelling case studies, competent employees, and numerous reviews from past clients. If you are in Adelaide though, Online Path is your digital advertising agency of choice.

As a family-run business, we thrive on understanding our clients’ core needs and goals. We will spend enough time understanding your business, your team, and what you want to achieve in the short and long run.

What sets Online Path apart?

Certifications: Online Path is a Google Partner agency, which means our staff has gone through the rigorous Google training on Google Display Network, Search Network, and Analytics. Google partners are also the first to find out about new advertising products from Google, giving you a leg up on your competition.

Great personality: As a Google display advertising agency, digital specialists from Online Path will spend a considerable amount of time with your team to lay down the right advertising strategy. Not only do we carefully explain the strategy and the steps to you without using digital jargon, but they also make you enjoy the process. We genuinely care about return on your investment and forming a long-term relationship with you.

Happy customers: Online Path has a long list of happy customers who include Louvre House, Ellex, Myer Centre, and UZIT. We have a proven track record of surpassing your desired results and leaving you happier than before.

Grow your brand with data-driven results.

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Frequently Asked Questions

It is a form of advertising that utilises the Google Display Network to showcase ads. This network made up of millions of websites, allows advertisers to present their ads in different formats, as well as target and segment users in various ways. A Google display advertising agency can use several targeting methods to reach both local and international audiences.

The Google Display Network is intended to support you in finding the ideal demographic for your products. It has targeting options that strategically display your message to potential audiences. For instance, you can engage existing and new clients through similar and in-market audiences or initiate conversations with high-performing audiences using automation.

GDN or Google Display Network impression reporting allows advertisers to analyse the impact of unclicked GDN display advert impressions on website behaviour and conversions. When enabled, this feature lets you see the GDN impression activity for non-text display ads such as animated images or flash ads in the Multi-Channel Funnels reports.

The GDN is made up of about 2 million websites, videos, and apps that showcase ads. They include google and non-google or partner websites that make up 90 per cent of all internet users. Where your ads get placed depends on the targeting methods you choose meaning there are about a zillion places a display advertising agency can place your ad.

Yes. At their core, both these advertising methods seek to bring new clients and leads to an advertiser through ads. The key to affiliate marketing is choosing a niche and creating an engaged audience, and display ads can help drive up traffic to your website.

Google Ads uses an auction model to price its ads meaning there is no set cost for a singular ad. Advertisers create campaigns and how much they are willing to pay affects the rank of the ad (whether it shows up or not.). Because the Google ads platform is truly customisable, there’s no one-size-fits-all answer. You have control over what you want to spend on, but on average, Google Display ads cost less than $1 per click.

Log into Google Ads, click on campaigns, and select a new campaign. Make sure you click on the display network only button because it’s different from a search network campaign. A Google display advertising agency, or a display advertising agency can help you create and set up your GDN campaign more efficiently.

Where your ads appear will depend on several factors such as the segmentation or targeting options you pick, your ideal demographic, and the type of ads you use because not all types of ads can appear everywhere in the network.

Are you ready to work smarter?

Contact us for a Free Consultation.