Service

Video Advertising

If an image speaks a thousand words, a video can speak millions.

With YouTube now the second largest search engine, processing over 3 billion searches per month, video advertising is fast becoming the go-to advertising medium for savvy online advertisers. With all the audience and placement targeting you would expect, video advertising can reach and engage with a targeted audience of potential customers.

From driving website traffic and creating brand awareness to product launches and driving sales video advertising is a perfect fit for any objective or budget – especially since you only pay when someone watches at least 30 seconds, views the entire ad or engages with your ad. A well executed video advertising strategy will connect with your audience by bringing your story to life.

Video Advertising for maximum impact

With years of experience in online marketing, we know each business has its own story to tell. A well executed video advertising campaign captures the essence of your business and connects with your audience get the results that you have always wanted.

For maximum results we focus on:

  • Thorough research of your industry, competitors and customer demographics
  • Recommendations for video creation; video length, call to action
  • Creating highly relevant audience lists
  • Selecting the right ad type; Discovery ads, bumper ads, skippable or non-skippable
  • Creating separate ad groups for audience lists to manage budget and cost per click
  • Selecting relevant website placements to suit your business and audience
  • High engagement and view rates to lower cost per view
  • Conversion tracking and optimisation
  • Campaign optimisation including; bidding, audiences, devices and placements
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

Why choose Online Path

We understand that customers choose a product or business based on many factors; financial, physical and emotional. When you work with Online Path, we spend time to understand your customers as well as your business, then translate that into a strategy that helps you engage with your customers. Contact us for a customised Video Advertising campaign that will bring your story to life.

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