Service

Video Marketing Agency Adelaide

If an image speaks a thousand words, a video can speak millions.

With YouTube now the second largest search engine, processing over 3 billion searches per month, video advertising is fast becoming the go-to advertising medium for savvy online advertisers. With all the audience and placement targeting you would expect, video advertising can reach and engage with a targeted audience of potential customers.

From driving website traffic and creating brand awareness to product launches and driving sales video advertising is a perfect fit for any objective or budget – especially since you only pay when someone watches at least 30 seconds, views the entire ad or engages with your ad. A well executed video advertising strategy will connect with your audience by bringing your story to life.

Become a happy customer.

Contact us for an online marketing solution to build your brand and grow revenue.

Why choose our video marketing service?

With years of experience in online marketing, we know each business has its own story to tell. A well executed video advertising campaign captures the essence of your business and connects with your audience get the results that you have always wanted.

For maximum results we focus on:

  • Thorough research of your industry, competitors and customer demographics
  • Recommendations for video creation; video length, call to action
  • Creating highly relevant audience lists
  • Selecting the right ad type; Discovery ads, bumper ads, skippable or non-skippable
  • Creating separate ad groups for audience lists to manage budget and cost per click
  • Selecting relevant website placements to suit your business and audience
  • High engagement and view rates to lower cost per view
  • Conversion tracking and optimisation
  • Campaign optimisation including; bidding, audiences, devices and placements
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

We understand that customers choose a product or business based on many factors; financial, physical and emotional. When you work with Online Path, we spend time to understand your customers as well as your business, then translate that into a strategy that helps you engage with your customers. Contact us for a customised Video Advertising campaign that will bring your story to life.

Focus on the value proposition

We ensure that every video has a unique selling proposition. Before creating our client’s marketing videos, we aim to understand the value you want to offer to your audience. The most impactful video that will attract customers and convert into sales presents ideas of how your services and product makes the consumers life better.

Performance metrics

At Online Path, we use analytic metrics to track our client’s video marketing campaigns’ success and understand what worked and what didn’t. Analytics make it possible to improve ineffective strategies to help you get the most out of your video campaigns. Our continuous review of performance analytics equips us with the right information to outpace your competition.

Engaging, creative content

We understand what it takes to grab the audience’s attention and make them continue watching your video. This is why our creative team is here to make your customers laugh and enlightened at the same time. Be it creating animated videos or selecting the best video length, your brand will reap the best results with our creative content.

Optimise video for SEO

To ensure your marketing video ads get found easier in search engines, we leverage Search Engine Optimisation (SEO) tactics. We make sure your videos are tagged with the relevant keywords to increase your brand visibility to your prospected audience.

Highly targeted Audiences

Not every audience on an online platform is your ideal customer. That’s why at Online Path, we perform a background check to understand your brand’s audience and create marketing videos targeted to them.  Targeting the relevant audience makes our video marketing services cost-effective.

Why choose Online Path for your Video Marketing?

We understand that customers choose a product or business based on many factors; financial, physical and emotional. When you work with Online Path, we spend time to understand your customers as well as your business, then translate that into a strategy that helps you engage with your customers. Contact us for a customised Video Advertising campaign that will bring your story to life.

Why choose Online Path

Video isn’t some new trend when it comes to digital marketing. Rather, it’s how people prefer to get their content. And if your business or website knows how to optimise it, then you’ll start seeing much better conversion rates.

Brand video marketing

Introduce your brand in a stylish, eye-catching way with our video marketing services. Our brand advertising campaigns involve creating brand videos to showcase their mission, vision, products, and services. The purpose of these marketing videos is to build brand awareness and attract your target audience. Using brand videos for marketing your business is essential for new companies to introduce themselves to viewers. We help you explain what’s unique about your company in a fun, creative way.

Product Demo videos

Nothing advertises a product or service better than showing it in action to showcase its benefits. Our product video marketing services will help you showcase how your products work and get people interested. This is a great way to build the viewer’s trust. Whether you are launching a new product or marketing an existing one, our talented team will take your customers on a product tour using innovative product demo videos.

Educational videos

Build trust between you and your audience by establishing your brand as an expert in your industry through educational marketing videos. Whether it’s an explainer or tutorial video, customers will go where they see a trustworthy resource who cares about them. Our video marketing professional in Adelaide will help you provide useful information to your audience while introducing your brand to them.

Testimonial Video services

Your potential customers expect you to say good things about your brand. However, when they hear someone who isn’t connected to your business talk highly of it, they are more likely to trust your offerings. There is no perfect way to find your YouTube audience than with videos of excited customers eager to share their satisfaction with your creations with others. If you are looking for such kind of video marketing in Adelaide, our expert team will be happy to work with you.

Grow your brand with data-driven results.

Digital Marketing Services We Offer

seo services adelaide - Online Path

Search engine
optimisation (SEO)

video marketing adelaide - Online Path

Video
advertising

google adwords ads agency - Online Path

Search
advertising

Shopping advertising adelaide - Online Path

Shopping
advertising

google display advertising agency - Online Path

Google Display
Advertising

social media marketing adelaide - Online Path

Social Media
Marketing

Frequently Asked Questions

This is a marketing strategy that utilises videos or integrates them into your other marketing campaigns to build a connection with your ideal customer base, promote your business, brand, services and products. Video marketing serves as a way to present how-to videos, tutorials, customer testimonials, live stream events and even deliver entertaining video content.

A video marketing agency, such as those found in Adelaide, is a marketing company that helps you create promotional videos that they then use to advertise your business, services or products and close deals. With a video marketing agency, you get the whole package. They help you create the video and figure out the best ways to attract potential clients with the video.

Videos help you connect with your audience and build trust. Potential customers get to peer behind the curtain and know the face behind the brand. It’s also an SEO goldmine as it helps build backlinks to your site, boosting likes and shares which can affect your ranking.

The video’s length will depend on use, channel, the industry you are in and where it fits into the marketing campaign; the earlier the stage, the shorter it is a vice versa. However, as a general rule of thumb videos should be under two minutes, but the ideal length will depend on where you post, share or embed it.

Conversions are a crucial element of any marketing strategy, and videos are a great way to get online conversions. A study found that consumers are more likely to buy a product or service they were thinking of getting after watching a video promoting or demonstrating the product or service.

Before hiring a professional video marketing agency in Adelaide, shop around and see what different agencies are offering. Ask for referrals, and don’t be afraid to explain what you want as precisely as possible. You should also know where you will be posting your videos, so you create videos of the right length.

Are you ready to work smarter?

Contact us for a Free Consultation.