Service
Video Marketing Agency Adelaide
If an image speaks a thousand words, a video can speak millions.
With YouTube now the second largest search engine, processing over 3 billion searches per month, video advertising is fast becoming the go-to advertising medium for savvy online advertisers. With all the audience and placement targeting you would expect, video advertising can reach and engage with a targeted audience of potential customers.
From driving website traffic and creating brand awareness to product launches and driving sales video advertising is a perfect fit for any objective or budget – especially since you only pay when someone watches at least 30 seconds, views the entire ad or engages with your ad. A well executed video advertising strategy will connect with your audience by bringing your story to life.
Become a happy customer.
Contact us for an online marketing solution to build your brand and grow revenue.
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Why choose our Video Marketing service?
With years of experience in online marketing, we know each business has its own story to tell. A well executed video advertising campaign captures the essence of your business and connects with your audience get the results that you have always wanted.
For maximum results we focus on:
- Thorough research of your industry, competitors and customer demographics
- Recommendations for video creation; video length, call to action
- Creating highly relevant audience lists
- Selecting the right ad type; Discovery ads, bumper ads, skippable or non-skippable
- Creating separate ad groups for audience lists to manage budget and cost per click
- Selecting relevant website placements to suit your business and audience
- High engagement and view rates to lower cost per view
- Conversion tracking and optimisation
- Campaign optimisation including; bidding, audiences, devices and placements
- Landing page and click through rate optimisation
- User friendly campaign reporting
We understand that customers choose a product or business based on many factors; financial, physical and emotional. When you work with Online Path, we spend time to understand your customers as well as your business, then translate that into a strategy that helps you engage with your customers. Contact us for a customised Video Advertising campaign that will bring your story to life.
Focus on the value proposition
We ensure that every video has a unique selling proposition. Before creating our client’s marketing videos, we aim to understand the value you want to offer to your audience. The most impactful video that will attract customers and convert into sales presents ideas of how your services and product makes the consumers life better.
Performance metrics
At Online Path, we use analytic metrics to track our client’s video marketing campaigns’ success and understand what worked and what didn’t. Analytics make it possible to improve ineffective strategies to help you get the most out of your video campaigns. Our continuous review of performance analytics equips us with the right information to outpace your competition.
Engaging, creative content
We understand what it takes to grab the audience’s attention and make them continue watching your video. This is why our creative team is here to make your customers laugh and enlightened at the same time. Through creating the right video advertising campaign where we can advise on the best video length, or select relevant website placements to suit your audience, your brand will reap the best results with our direction for creative content.
Optimise video for SEO
To ensure your marketing video ads get found easier in search engines, we leverage Search Engine Optimisation (SEO) tactics. We make sure your videos are tagged with the relevant keywords to increase your brand visibility to your prospected audience.
Highly targeted Audiences
Not every audience on an online platform is your ideal customer. That’s why at Online Path, we perform a background check to understand your brand’s audience and create marketing video campaigns targeted to them. Targeting the relevant audience makes our video marketing services cost-effective.
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Why choose Online Path for your Video Marketing?
We understand that customers choose a product or business based on many factors; financial, physical and emotional. When you work with Online Path, we spend time to understand your customers as well as your business, then translate that into a strategy that helps you engage with your customers. Contact us for a customised Video Advertising campaign that will bring your story to life.
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Video Marketing Services
Video isn’t some new trend when it comes to digital marketing. Rather, it’s how people prefer to get their content. And if your business or website knows how to optimise it, then you’ll start seeing much better conversion rates.
Brand video marketing
Introduce your brand in a stylish, eye-catching way with our video marketing services. Our brand advertising campaigns involve creating brand videos to showcase their mission, vision, products, and services. The purpose of these marketing videos is to build brand awareness and attract your target audience. Using brand videos for marketing your business is essential for new companies to introduce themselves to viewers. We can structure a video marketing strategy to help you explain what’s unique about your company in a fun, creative way.
Product Demo videos
Nothing advertises a product or service better than showing it in action to showcase its benefits. Our product video marketing services will help you showcase how your products work and get people interested. This is a great way to build the viewer’s trust. Whether you are launching a new product or marketing an existing one, our talented team will take your customers on a product tour through promotion of innovative product demo videos.
Educational videos
Build trust between you and your audience by establishing your brand as an expert in your industry through educational marketing videos. Whether it’s an explainer or tutorial video, customers will go where they see a trustworthy resource who cares about them. Our video marketing professional in Adelaide will market your videos in a way that provides useful information to your audience while introducing your brand to them.
Testimonial Video services
Your potential customers expect you to say good things about your brand. However, when they hear someone who isn’t connected to your business talk highly of it, they are more likely to trust your offerings. There is no perfect way to find your YouTube audience than with videos of excited customers eager to share their satisfaction with your creations with others. If you are looking for such kind of video marketing in Adelaide, our expert team will be happy to work with you to determine a suitable option for promoting your videos and brand.
Grow your brand with data-driven results.
Flinders University has reaped the rewards of working with the talented team at Online Path. They have achieved excellent results and with a noticeably reduced cost per acquisition. Always quick to respond and take action, their transparent reporting is second to none and leaves us certain we’re in good hands.
Digital Marketing Services We Offer
Search Engine
Optimisation (SEO)
Help more customers find you by using tried and tested SEO strategies to optimise your website to increase traffic, authority and keyword rankings.
Search
Advertising
Our PPC experts will harness the benefits of Google Ads to target an in-market audience, driving qualified traffic, creating leads and ultimately resulting in increased revenue.
Google Display
Advertising
With a huge reach, effective targeting and low cost-per-click Google Display Advertising is a cost effective way to increase and reinforce brand awareness.
Video
Advertising
With YouTube processing over 3 billion searches every month and users consuming more video content than ever before video advertising is a perfect fit for any objective or budget.
Shopping
Advertising
For e-commerce Google Shopping ads super-charge your digital campaign, increasing click through rate and conversions, by showcasing images of your products at the top of the search results.
Social Media
Marketing
Whether your customers are using Facebook, Instagram or LinkedIn, our social media experts can engage with your audience to increase brand awareness and generate revenue.
Frequently Asked Questions
Video marketing offers huge reach, at a low cost per 1000 impressions. Plus, with YouTube and Facebook users watching 4-5 billion videos per day (on each platform), why wouldn’t you want to be advertising to all these potential customers?
Video ads allow you to engage on a deeper level than a single image ad – perfect for advertisers that have a complex message or who are wanting to show potential customers more about their brand.
Different people consume and engage with content differently. Some prefer to read, while others prefer to watch. Including video marketing in your marketing plan will ensure your campaigns are appealing to a greater audience.
This is a marketing strategy that utilises videos or integrates them into your other marketing campaigns to build a connection with your ideal customer base, promote your business, brand, services and products. Video marketing serves as a way to present how-to videos, tutorials, customer testimonials, live stream events and even deliver entertaining video content.
A video marketing agency, such as those found in Adelaide, is a marketing company that helps you create promotional videos that they then use to advertise your business, services or products and close deals. With a video marketing agency, you get the whole package. They help you create the video and figure out the best ways to attract potential clients with the video.
Videos help you connect with your audience and build trust. Potential customers get to peer behind the curtain and know the face behind the brand. It’s also an SEO goldmine as it helps build backlinks to your site, boosting likes and shares which can affect your ranking.
The video’s length will depend on use, channel, the industry you are in and where it fits into the marketing campaign; the earlier the stage, the shorter it is a vice versa. However, as a general rule of thumb videos should be under two minutes, but the ideal length will depend on where you post, share or embed it.
Conversions are a crucial element of any marketing strategy, and videos are a great way to get online conversions. A study found that consumers are more likely to buy a product or service they were thinking of getting after watching a video promoting or demonstrating the product or service.
Before hiring a professional video marketing agency in Adelaide, shop around and see what different agencies are offering. Ask for referrals, and don’t be afraid to explain what you want as precisely as possible. You should also know where you will be posting your videos, so you create videos of the right length.
Are you ready to work smarter?
Contact us for a Free Consultation.