Online Path

Do you have an AdWords account that is performing well? And by performing well I mean; It is driving relevant and engaged traffic to your website The daily budget is being reached consistently It is maintaining a good average position So where to from here? Add more budget? Well, more budget will lead to more traffic, […]

Articles about how to keep your marketing plan going over the festive holidays are a dime a dozen. But in Australia, we all want to take advantage of the beautiful summer right through to March. So how can you get out and enjoy everything the season has to offer? Make your holiday setup your usual […]

AdWords For Your Business Google AdWords is a pay-per-click service that allows you to put your business in front of customers at the exact moment they are searching for you online. AdWords can be a successful way to drive customers to your website and can put you on a more even playing field against big budget […]

Like any AdWords manager, I made mistakes when I was starting out! Luckily there is heaps of AdWords assistance out there if you have the time to find it. If you are starting out on Google AdWords, here are a few common mistakes that you should avoid to save money and create effective ad campaigns. […]

Receiving $10,000 USD per month in FREE advertising for your not for profit sounds great right? So why, on average, do not for profits spend only $330 of their $10,000 per month Ad Grant?   What Stops Not For Profits Using All Their Ad Grant? I believe there are many factors that affect a not […]

When a customer visits your website, their landing page experience is no less important than if they were visiting you in a physical store. Is it neat? Can they find what they are looking for? Do they get pounced on the second they step in the door? Even if they come looking for a product […]

Online Path believes in supporting our local community and businesses whenever possible. We are, after all, proudly South Australian. One of the ways Online Path shows this support is through our partnership with the Childhood Cancer Association.   The Childhood Cancer Association This amazing organisation was formed in 1982 by a group of parents of children with […]