Search Engine Optimisation

Search Engine Optimisation (or SEO as it is more commonly known) is the process of making sure your website is well-structured and optimised so search engines understand who you are and what you do. This, along with other SEO strategies, helps to drive relevant traffic from the search engine result pages (SERPs) to your brand and business.

A focussed SEO strategy utilises advanced data analysis tools to increase website authority, rank and visibility. A successful strategy will bring more traffic to your site, build brand awareness and increase lead generation and sales. Whether used on its own, or combined with the instant results of paid advertising, SEO can get your website seen in a competitive online market.

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A strategic approach

Search Engine Optimisation, when done right, can help your business be found amongst the almost 2 billion websites on the internet. But without a strategic approach and the knowledge and skills to implement it correctly, your efforts could actually have a negative affect on your ranking. Our SEO team not only has years of industry experience, but keep up to date with the latest tools and techniques to stay on top of the hundreds of search algorithm changes that happen every year. Our SEO strategy includes:

Brand Research

Knowing your business and who its customers and competitors are is probably the most important aspect to successful SEO strategy. After all, what good would all your efforts be if you are targeting the wrong customers? Our SEO experts will analyse your business as if it were their own, so you can be sure traffic being driven to your website is highly relevant. For maximum results we focus on:

  • Company, customer and competitor research
  • Traffic data analysis
  • Search and social trend analysis
  • Conversion tracking and optimisation
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

On-Page Optimisation

Our experienced developers will optimise elements of your website to improve performance and help it to be understood by search engines. On-page optimisation will also improve user experience. For maximum results we focus on:

  • In-depth keyword research
  • Content analysis
  • Meta-data optimisation
  • Page speed optimisation
  • Link analysis

Off-Page Optimisation

If you think of website ranking as a popularity contest, then off-page optimisation is all about getting popularity votes for your website. However, a well structured SEO strategy is not just about the number of backlinks created, but about creating relevant and high quality links to boost your website authority and ranking. For maximum results we focus on:

  • In-depth keyword research
  • Quality content creation
  • Professional and authoritative link partners

Why choose Online Path?

When you work with Online Path, we spend time with you to understand your goals, and what’s important to you right now, then translate that into a strategy that fits where you are now and works towards where you want to be. With Online Path, you will get a tailor made SEO strategy that fits the needs of your business. Managed by a team with years of experience and the right expertise, we will ensure your online business performs beyond your expectations. Contact us for a customised SEO campaign that will get your business found online.

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