Social Media Marketing Agency Adelaide

Home » Social Media Marketing Agency Adelaide With billions of users worldwide, there is no question that social media has the power to reach your customers—no matter what industry you are in. With audience targeting that is second to none, social media advertising through Facebook, Instagram, Snapchat or LinkedIn can increase brand awareness and generate revenue.
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Whether used on its own, or in a combined strategy with search or display advertising or as part of a shopping campaign, social media advertising is the perfect way to engage with your customers.

A well-executed social media advertising strategy will help you get in front of new customers through audience targeting as well as reaching more of your existing customers, keeping them up to date and engaged with your business.

Reach customers where they are most comfortable

With so many options available, it is no wonder that different people prefer different social media platforms. That is why our team of social media experts look closely at your business and your customers to ensure we are choosing the right platforms to reach your customers.

As well as knowledge gained from managing hundreds of social media campaigns, targeting across the globe, we research the latest industry trends and insights to ensure the social media strategy we deliver for you is using the right platform, most appropriate audience targeting and ad type to deliver the results that you want to see.

As a leading social media agency in Adelaide, we will focus on a range of things to ensure we are reaching your customers in ways and spaces that will drive maximum results:

  • Thorough research of your industry and competitors
  • Deep insights into customer demographics and trends
  • Audience selection and lookalike audiences
  • Ad optimisation and split testing
  • Conversion tracking and optimisation
  • Campaign optimisation including bidding, audience demographics and locations
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

What makes us the most results-driven social media marketing agency in Adelaide?

At Online Path, it is our expertise with social media advertising and the ability to create a combined strategy across multiple platforms and channels that ensures you meet your campaign objectives every time.

As a social media marketing service in Adelaide, we spend time with you to understand your goals and what’s important to you right now, then translate that into a strategy that fits where you are now and carries you towards where you want to be.

In this digital age, social media marketing has quickly become an indispensable part of any digital marketing campaign. Social media has the capacity to provide incredible benefits to businesses, such as helping them reach a wider yet more qualified audience.

The point of difference for results-driven marketing

With a results-driven social media marketing strategy, developed by a social media marketing agency in Adelaide, you can stay ahead of the curve and drive-up profits. Results-driven digital marketing uses your total profits as a metric to measure the success of your marketing efforts. Our social media marketing services aim to help you manage your social media campaigns and take advantage of the extensive knowledge and experience that our social media consultants have with local, national and international clients and brands.

Results-driven marketing differs from traditional digital marketing strategies. Traditionally a marketing strategy’s efficiency metrics are closely monitored to boost a return in investment (ROI). However, with results-driven marketing, you may have to sacrifice your highly valued ROI estimates to maximise every dollar spent on marketing. This means rather than focusing on the costs and efficiency of your social media marketing strategy, you may adjust your budget to free up funds for profitability. The only thing you need to justify your spending is an increase in overall profits.

Contact us for a customised social media advertising campaign that will get your business and content in front of the right customers.

Our social media marketing services

As a results-driven social media advertising agency in Adelaide, we aim to help you get a high ROI. Here are just some of the services we offer.

Instagram and Facebook Advertising

We help you create marketing campaigns on Facebook and Instagram to market your brand. By creating engagement campaigns on these social media platforms, for instance, we can drive up web traffic to your website, increase likes, comments on posts, and help you find, connect and gain new customers.

LinkedIn Advertising

With more than 9 million users in Australia alone, LinkedIn is responsible for 80% of B2B leads generated through social media. Whether you are looking to educate your audience, build brand awareness or generate sales leads, we can target the right customers for your business to ensure your campaign is a success.

Social Media Advertising Audits

If you are already running social media advertising, then you will know that good results, don’t come from having set-and-forget campaigns, but from consistent and continual analysis, review and optimisation. Our Social Media Advertising audits will take a deep dive into your accounts, looking for opportunities to improve and enhance your campaign performance.

Social Media Management

As a social media marketing agency in Adelaide, we offer several services under the social media management banner. These include Analytics and Reporting, Social Media Strategy and Auditing.

We draft a great social media strategy and then audit it by tracking meaningful metrics so you can know if your marketing campaigns are paying off.

A strategic approach by social media experts in Adelaide

Consider us an extension of your marketing team that brings the intrinsic digital marketing knowledge so you don’t have to get overwhelmed by the plethora of social media and digital advertising options.

Proven to deliver results

At its core, our approach to social media is proven to deliver results. We have worked with an array of local, national and global businesses that have witnessed substantial improvements in their digital marketing results.

Campaign strategy

Our team of social media experts are at the top of their game. Staying ahead of trends and changes, they can talk the talk, but the difference is, they can walk the walk. They take the time to get to know you, your business and you goals to create a strategy that considers your budget, your goals, your customers and your audience, and the vast digital marketing channels to determine the strategy that will drive your business exactly where you want it to go.


Not only do we know exactly when and where to place your messages, we also write engaging content that speaks to your customers. Serving the message is only one part of the equation — carefully considered words, imagery or video content is what will get your campaigns across the line.


We don’t mean to brag but our reporting is second-to-none. We pride ourselves on being transparent and authentic in everything we do, but even more so when it comes to painting a clear picture of campaign performance. We want you to understand our approach, our process and the results. We want you to see exactly how our services can benefit your business and build a sustainable future.


As a professional and experienced social media company in Adelaide we are well-versed at taking the lead when it comes to managing digital marketing campaigns — it’s what we do! Our transparency means that you’ll always know how we are structuring your campaigns, where we are placing your messages and how the results are influencing the campaign adjustments to ensure that only the best results are achieved.


Social media marketing is employing popular social media websites like Facebook, Instagram, Snapchat, Twitter, and increase product sales, build a brand and increase the website traffic.

Working with an experienced social media marketing agency in Adelaide can also help you gain a lot more than just leads, traffic and brand appeal. A well-done social media marketing campaign will lead to managing conversations around the brand on social media and engage directly with your customers.

The idea of execution behind social media marketing is publishing content that is of interest to the customers and building a brand value out of it. This would keep the customers coming back to the brand and increase the brand’s conversions. Social Media Marketing is not simply a presence on the channels mentioned above. It entails posting regularly and consistently, running advertisements, and targeting the right kind of people to increase traffic and conversions.

With around half of the global population now deemed active social media users, social media marketing for businesses is no longer optional. Social media is a fast, simple, inexpensive and effective way to target and reach your audience and can help you connect and engage while growing your business.
Google Display & Programmatic Ads

Harness the power of visual advertising across the web with targeted display and programmatic ads that capture attention and drive targeted customers to your website.

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Google Search

Our PPC experts understand Google Ads and all its quirks so that you can reap the benefits. They know which levers to pull to attract an in-market audience of customers searching for your products or services.

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Google Shopping

Maximise your eCommerce potential with targeted Shopping Ads. Our approach focuses on placing your products directly in the sightline of interested buyers, boosting sales and ROI.

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Reach an audience of professionals with LinkedIn's targeted advertising solutions designed to grow your B2B connections and leads.

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