In many ways, digital marketing is the backbone of contemporary marketing strategies. With so many consumers using their phones, tablets and other devices to research companies and products before investing their money and time, it is more important than ever to have an effective marketing strategy that maintains a focus on digital channels. But with a constantly changing digital landscape, how do you ensure your digital marketing efforts remain effective?

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Effective digital marketing strategies

Top tips to get results

We’ve put together our top ten suggestions to help you breathe new life into your digital marketing strategies — all based on the advice of digital marketing service professionals and what’s working well today.

Today’s consumer loves to feel as if they are being sought out by the brands they are interacting with. They prefer personal connections as opposed to broad, generalised messages. They seek out experiences and interactions over flashy content.

This is why so many successful digital marketing and SEO services work with their clients to create personalised messages for their target audiences. This can be as simple as tacking an automated first name into a direct marketing email or may be as personal as individually-tailored ad and reward experiences on a mobile device.

How personal you want to get with your consumer is up to you, but the rewards of getting personal are indisputable.

When it comes to harnessing tools like Google Ads, you must have content that helps you make SEO connections with the consumers you’re looking for. Remember, keyword-stuffed copy isn’t going to get you anywhere in the long run. You regularly need new, creative content that gives consumers something to engage with.

This doesn’t just mean cranking out new content to keep things fresh — it also means sprucing up existing content. To ensure that you’re making the most of your SEO efforts, comb through older content and find places where you could tighten up the copy and add new information. Look for opportunities to make even older pages work to your advantage. You might be surprised at the goldmine you’re already sitting on!

Video marketing has been considered a smart bet for more than a decade now, but at no time has it been more relevant that it is now. With rapid changes in technology and accessibility to clever editing software, there are a mountain of ways to produce, edit and utilise video to your advantage — with the added bonus of record numbers of people consuming video content.

The COVID-19 pandemic forced major changes to our way of life, some good and some not so good, but among the industries benefiting from the changes were video entertainment and education. As a result, many savvy companies jumped on board the swiftly changing trends, by increasing digital video marketing as a way to promote goods and services. They are also creating engaging content by sharing practical tips that recommend using their products or services for the “new normal”, giving people something that feels valuable while also promoting their business. It’s a win-win for everyone — and a strategy you can’t overlook in the years to come.

When you’re focused on selling products, creating content may not be on the top of your to-do list. Even if you are running a blog that is accessible from your company’s website, finding the time to regularly create fresh, engaging content can be tricky.

That’s why so many successful companies partner with established bloggers. This isn’t just social media marketing, though that certainly has its place too. These professionals — and hobbyists alike — can offer you maximum visibility by creating content for their own blogs or for yours, highlighting your products or services. It’s an important and often overlooked aspect of a successful ecommerce digital marketing strategy that will keep your audience and consumer base growing.

It seems like everyone these days knows someone who hosts a podcast. These radio show-like digital broadcasts have become enormously popular, both for information purposes and entertainment. You can harness the power of either — or both — by partnering with the right people as part of your marketing strategy.

Talk to companies related to your own but not direct competitors, about hosting a podcast together. Suggest sponsorship with an established show. Set up your own show and feature others. There are so many ways to turn this trend into a marketing success story!

If you aren’t already leveraging the benefits of email marketing, you really should be. Why? Because few things garner a greater return on your investment quite like this marketing channel. It’s a simple, easily deployed and incredibly effective tool to reach a large number of consumers very quickly — and it costs next to nothing to utilise! That’s the formula for a winning strategy and one that you should absolutely be using to reach consumers in 2020 and beyond.

While every marketing email message may not reach them and create a purchasing decision, enough of them coming across their inbox dashboard regularly fosters brand familiarity and gently reminds them that you’re there, ready to serve them whenever they’re ready. It’s a great method of passive advertising on channel that we are all familiar with and use almost every day.

When you engage a professional to deliver SEO services, you are likely thinking of the global impact that your efforts will have. Will consumers from other states or nations see your brand and products? Will your message reach across borders and bring in new shoppers? While that may seem like the most important thing for a business looking to increase its reach and expand its sales numbers, there is actually something more important at play — and much closer to home.

Local SEO helps your nearby customers find you by providing information relevant to their search queries — information that leads them to your digital door, organically. Even in this post-pandemic world, where people are spending less time in their local community, they are still relying heavily on this aspect of your marketing strategy.

You can leverage local SEO to tell consumers that you offer delivery or pick-up, or that you’re now providing products or services to make life easier in an uncertain world. There is always a way to market yourself effectively in the current market landscape!

One very interesting approach witnessed by digital marketing service professionals in the last few years is the advent of augmented reality. When most people hear this phrase, they might think of mobile phone games such as the popular ‘Pokemon Go!’ application. However, there are very real and very practical ways that businesses can utilise these tools as well.

One example might be a clothing company that allows consumers to upload a photo of themselves and try on virtual versions of the clothing over the image of their body. Another might be an application that allows people to virtually experiment with new hair and makeup looks. All of this gives the consumer exciting, engaging content to interact with — and gives them more reasons to have positive feelings about your brand.

In the modern world, the way we find information is just as important as the information we’re looking for. People use their search features differently than they did even a few years ago — and that change is creating a ripple effect in the way goods and services are marketed.

Whether you are partnering with a digital marketing agency in Adelaide to focus on local or global SEO, or both, you’ll need to be voice savvy to meet your goals. Now more than ever, consumers are utilising voice search technology, and those patterns are changing the way people make searches in general. While some people are more likely to use straightforward phrases in a manual online search, someone using a voice search feature will be more verbose and often less precise.

Tailoring your SEO efforts to still meet that consumer where they are — and get them in your site’s door — is the key to continued success in the modern market.

Everything you and your team do to create fresh and exciting content that engages your consumer has to be based on something. Even the most creative and enthusiastic ideas have to be rooted in fact. The data that drives the decisions your company makes about what, how, when and why things are marketed will be what ultimately shapes the creative process to get you there.

Work with professionals who understand how to combine all of the efforts we’ve suggested here, or someone who can help you choose the right tools and channels to curate the perfect approach for your business.

Make it all count

Everything you and your team do to create fresh and exciting content that engages your consumer has to be based on something. Even the most creative and enthusiastic ideas have to be rooted in fact. The data that drives the decisions your company makes about what, how, when and why things are marketed will be what ultimately shapes the creative process to get you there.

Work with professionals who understand how to combine all of the efforts we’ve suggested here, or someone who can guide you in selecting the right tools and channels to curate the perfect approach for your business.

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