With diverse ad formats like display and video, brands can promote products or services on and off Amazon. Even businesses without Amazon stores can tap into this platform’s vast potential to engage audiences and drive measurable growth.
Powered by a mountain of behavioural buying data, advertisers can use Amazon—one of the world’s most prolific shopping platforms—to deliver relevant messages to a highly defined target audience at all stages of the customer journey.
We said it once and we’ll say it again. You don’t have to sell on Amazon to advertise on Amazon and take advantage of their ecommerce digital marketing opportunities.
Amazon provides the perfect platform for any business to promote their products or services to people who are making related product and service searches—ideal if you have your own e-commerce or bricks and mortar store and want to tap into customers shopping on Amazon.
Similarly, you can use Amazon’s display advertising for cross promotion. For example, a landscaper could leverage the opportunity to promote their services to people searching for gardening tools and products. Or a physiotherapist could target Amazon customers searching for home massage and therapy products. The opportunities are endless.
Get discovered and grow sales
Amazon advertising solutions will help you find, attract and engage millions of Amazon customers through two different categories of ads available on their self-service ad platform.
Display ads
Available in a variety of formats, display ads can be served on mobile and desktop, as well as on sites and apps not owned by Amazon. Display ads can be purchased by businesses and brands whether or not they sell products on Amazon to drive customers to a product page, Amazon store, custom landing page or external website. Use your own creative to deliver messages that inspire users to take action, or let Amazon build ads for you.
Display ads are sold on a cost-per-thousand impressions (CPM) basis and prices can vary depending on ad format and placement.
Video ads
Combine image, audio and motion to share powerful brand messages or product and service demonstrations with your target audience in trusted environments across the web. Video marketing ads can be purchased by businesses and brands whether or not they sell products on Amazon and can be served on mobile and desktop, as well as on sites not owned by Amazon. Clickable video ads will drive customers to Amazon product pages, custom landing page or external websites.
Pricing for video ads varies depending on format and placement — an expert in video marketing in Adelaide can help you determine the best solution for your budget and objective.
For those selling on Amazon, even more advertising options are at your fingertips.
Types of Amazon Advertising
- Amazon Sponsored Product Ads: Sponsored product ads are cost-per-click ads (CPC) that promote individual product listings. They appear within search results and on product detail pages, driving visibility and sales for sellers on Amazon. These ads target keywords and shopping behaviours, ensuring your products reach the relevant audience.

- Headline Search Ads: Headline Search Ads, now known as Sponsored Brands, are banner ads placed at the top of Amazon search results. They feature a custom headline, brand logo, and multiple product listings, offering a higher chance of visibility to increase your brand awareness and drive traffic to your Amazon storefront.

- Amazon Product Display Ads: Product Display Ads are personalised ads that appear on Amazon’s product detail pages and related shopping placements. These ads target customer interests and similar product pages, making them ideal for cross-selling and upselling. With tailored placements, they capture shopper intent effectively.

- Amazon Native Ads: Amazon Native Ads are versatile, where adaptable ad placements are integrated into a publisher’s website content. These ads are designed to mimic the websites format, providing a non-intrusive way to drive traffic back to Amazons product pages or external landing pages.

- Amazon Video Ads: Amazon Video Ads combine visuals, audio, and motion to deliver compelling brand stories. These ads appear on Amazon and partner websites, capturing attention through engaging storytelling. Their clickable nature makes them ideal for driving traffic to product pages, custom landing pages or external sites.

Reach, Inspire and Engage Customers
Amazon’s rich and growing database of consumer behaviour and purchase insights is a powerful tool that can help you reach your ideal audiences on and off Amazon, whether they’re browsing on their desktop or shopping on their mobile.
Leave the hard yards to us
We stay on top of e-commerce trends to make sure our tailored strategies reach the right audience and exceed performance expectations. Our experienced team can develop a customised campaign utilising Amazon shopper insights and behaviours to put your brand front and centre on one of the most successful retail platforms. Contact us for a bespoke strategy that will boost your business and have you outperforming your competitors.