7 Pro Tips to Elevate Your Instagram Ad Performance
In the visually-driven era of social media, Instagram stands out as a powerhouse, captivating users with its dynamic and engaging content. With over 8 million visitors every four weeks in Australia alone, experiencing an impressive growth of more than 238% in the last three years, Instagram’s potential for businesses is undeniable. A staggering 80% of Instagram users follow at least one business, opening a vast array of opportunities for brands to connect with their audience. Let’s explore how you can harness Instagram ads to not only grow your business but also create meaningful engagement with your target market.
Optimising for Mobile: The Instagram Imperative
Designed for the mobile experience, Instagram demands that every piece of content, from the copy to visuals and videos, be optimised for mobile consumption. This extends to your landing pages and any post-click experience driven by your ad. Anything short of an exceptional user experience could hinder your ad’s performance on this platform.
Types of Instagram Ad Formats
Instagram offers a variety of ad formats, each designed to blend seamlessly into the user’s feed and stories, ensuring a non-intrusive experience. Here’s a quick overview:
Story Ads:
Offer a dynamic, full-screen format that captures attention instantly. Designed for Instagram Stories, these ads appear naturally between user-generated content, making them highly immersive. Perfect for promoting limited-time offers or driving immediate action, Story Ads can include swipe up links, increasing user interaction and conversion rates.

Single Image Ads:
Single Image Ads are ideal for delivering a focused, visually striking message. With one compelling image accompanied by concise ad copy, these ads seamlessly integrate into users’ feeds. They are perfect for building brand awareness or highlighting a product with minimal distractions.

Video Ads:
Video Ads allow users to captivate audiences with dynamic storytelling. Ranging from 3 to 60 seconds, these ads offer flexibility for showcasing products, testimonials, or behind-the-scenes footage. Their autoplay feature grabs attention, making them effective for creating lasting impressions.

Carousel Ads:
Carousel Ads let you tell a diverse story with up to 10 images or videos in a single ad. Users can swipe through a series of visuals, each with its own link, making this format ideal for showcasing product ranges or step-by-step tutorials.

Collection Ads:
Collection Ads combine images and videos to create a catalogue-like browsing experience. These ads pair compelling visuals with a product feed, allowing users to seamlessly explore and shop directly within Instagram. Ideal for e-commerce, they make the transition from discovery to purchase effortless.

Explore Ads:
Explore Ads are strategically placed in the explore tab, reaching users as they discover new content. These ads blend seamlessly with trending posts, offering brands an opportunity to connect with users in an active discovery mode.

Reels Ads:
Reels Ads are designed for Instagram’s short-form video format, offering a high-engagement opportunity. These ads appear between user reels and allow brands to showcase creative, entertaining, and authentic content. They are ideal fro reaching younger audiences and driving virality.

7 Tips to Improve Your Instagram Ads Performance
Elevating your Instagram ad campaigns involves strategic planning and creative execution. Here are seven tips to help you maximise your efforts:
1. Understand Your Audience
- Dive deep into audience demographics to leverage Facebook Ads’ targeting options effectively.
- Schedule your campaigns when your audience is most active.
2. Be Consistently Brilliant
- Maintain consistency in posting frequency, visuals, message, and tone to strengthen your brand identity.
- Refresh your content to keep your audience engaged.
3. Visuals Speak Louder
- Let your imagery do the talking. Instagram is a visual platform, so choose compelling images or videos that align with your message.
4. Clear Call to Action (CTA)
- Guide your audience through their journey with clear CTAs. Instagram offers various CTA options for all ad types, making it easier for your audience to take the desired action.
5. Leverage Stories
- Complement feed ads with Stories to remind your audience of your offerings. When paired with a CTA, Stories can effectively convert leads into conversions.
6. Celebrate User-Generated Content
- Encourage and leverage user-generated content to showcase real-life brand experiences, enhancing transparency and fostering brand loyalty.
7. Engage, Engage, Engage
- Balance reactive engagement, such as responding to comments and messages, with proactive engagement, like using polls or questions in Stories to interact with your audience.
Testing for Success
As with any digital marketing strategy, the key to Instagram ad success lies in testing. Experiment with different copy and creative elements to discover the most effective combination for your objectives. Measure your results and continually optimise your campaigns for peak performance.
Instagram Ads: Your Gateway to Growth
Instagram’s visually rich platform offers a unique and cost-effective solution for advertisers aiming to tell their brand’s story. As Instagram continues to grow, the opportunity for businesses to expand their reach and connect with their audience has never been greater. Whether you’re new to Instagram ads or looking to refine your strategy, remember, a well-crafted Instagram campaign can significantly boost your business’s online presence.
Need assistance launching your Instagram ad campaigns? Our team is here to help, offering expert advice and support to maximise your Instagram advertising efforts. Contact us today for an obligation-free chat and take the first step towards transforming your Instagram presence.