Key Factors to Consider when Choosing the Right SEO Agency

How to choose the right local SEO partner to boost your online presence with ease. 

Choosing the right SEO agency for your local business is a significant decision that requires careful consideration. While expertise is vital, it's equally important to find a partner who values transparency and fosters long-term relationships. Effective SEO strategies require expertise and a strategic approach. As a business owner, delving into the intricacies of SEO while managing your day-to-day operations can be overwhelming. That's why finding a trusted SEO partner is essential.
  • Mel Gibbons

    16 August, 2021

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What you need to do

  • Understand Google’s Guidelines

Before you start with an SEO agency, take some time to understand Google’s rules. You don’t need to be an expert, just get the basics so you can work well with your agency.

  • Own up to past mistakes

If you’ve broken any of Google’s rules before, be honest with your agency. It helps them fix any problems and plan better for the future.

  • Keep your end of the deal

Stay in touch and meet deadlines. Giving your agency what they need on time helps them do their job well.

  • Set clear goals and budgets

Know what you want from SEO and tell your agency clearly. Also, be ready to spend what’s needed to reach your goals.

  • Be realistic

SEO takes time, so set achievable goals. Don’t expect instant results, but look for progress along the way.

  • Expect changes

Google’s always changing, so your SEO strategy might need adjusting. Trust your agency to keep up and make the right moves.

Here are essential factors to consider when selecting a local SEO agency:

Ten Vital Questions to Ask Prospective SEO Partners

  1. Adherence to Google Guidelines: Does the agency strictly adhere to Google’s guidelines for ethical SEO practices?
  2. Industry Thought Leadership: Is the agency proactive in staying updated with industry trends and sharing valuable insights?
  3. Track Record of Success: Can the agency provide examples of past successes and challenges overcome, showcasing their performance?
  4. Client Testimonials: What feedback do previous clients have regarding the agency’s reputation and reliability?
  5. Realistic Goal Setting: Does the agency discuss achievable goals aligned with your business objectives?
  6. Transparent SEO Process: How does the agency approach SEO strategy development and implementation? Is their process transparent?
  7. Thorough Research Practices: How committed is the agency to researching your business, competitors, and market to tailor their strategies effectively?
  8. Collaboration Expectations: What are the agency’s communication preferences, and how involved are they expecting you to be in the process?
  9. Expertise and Accountability: Who will be responsible for managing your SEO strategy, and what expertise do they bring to the table?
  10. Reporting and Progress Updates: How frequently will the agency provide progress reports, and what format will these updates take to ensure transparency and accountability?

Things to avoid when hiring a local SEO agency

  • Cold calling

Top local SEO agencies get their clients through referrals, happy customers, and a strong reputation. Instead of responding to cold calls, research potential SEO partners yourself.

  • Fixed packages

Every business is unique, so SEO strategies should be tailored. Avoid one-size-fits-all packages as they lack the flexibility needed for customised solutions.

  • Long-term contracts

A good agency will deliver results without needing to lock you into long-term contracts. If you’re not seeing a return on your investment, you should be free to find better service elsewhere.

  • Guaranteed results

SEO results can’t be guaranteed due to changing algorithms and many variables. Choose agencies based on their experience and past success, not unrealistic promises.

  • Poor communication

If an agency starts with poor communication, it’s unlikely to improve. Consistent, professional communication is crucial for a successful partnership.

  • Unethical practices

Avoid agencies that suggest breaking Google’s rules. It might bring quick wins but will harm your website’s performance and reputation in the long run.

How to maintain a successful partnership

  • Ask questions

There are no silly questions. A good SEO agency will explain their actions and strategies to ensure you understand the process.

  • Communicate openly and respectfully

Maintain open communication with your agency. Reach out with concerns, seek clarity, and look for transparent reporting. Discuss any issues calmly and constructively.

  • Be accountable

Both you and your agency have responsibilities. Meet your deadlines and tasks and hold the agency accountable to theirs. Address any concerns directly and work together to find solutions.

  • Invest in your own knowledge

Learn about SEO to better understand your agency’s efforts and your results. This empowers you and makes you a more engaged partner in the process.

  • In it for the long haul

Find an SEO agency committed to your long-term success. They should have the skills to turn clicks into conversions and keep your website high in search results. Take your time to research and choose the right partner for lasting success.


By asking these questions, you’ll gain valuable insights into a prospective SEO partner’s capabilities, integrity, and compatibility with your business objectives. At Online Path, we’re committed to providing clear communication, measurable outcomes, and long-term partnerships that drive results.


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