Local Search Engine Optimisation (SEO) is crucial for any business aiming to target and capture their local (and global) market through a solid online presence.

Why local SEO matters?

If you are running a business yourself and have not built a detailed local SEO strategy, you are missing out on a great opportunity to attract relevant organic leads and generate sales (conversions). Your target audience is actively searching for products and services on search engines like Google, it is important you are appearing in local searches so you can drive relevant traffic to your business. In case you find yourself a little lost and don’t know where to begin, fret not, there are many ways to go about building a solid local SEO strategy.

Also Read: Technical SEO Audit Checklist for 2022 – Our Complete Guide.

 

SEO Strategy Checklist Local Business
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Our local SEO checklist breaks down into 11 main steps:

We have put together a comprehensive local SEO checklist that you can use to optimise your website for local SEO and transform the face of your business. Read on to check it out!

1. Optimise your Google My Business

Google Business Profile, formerly Google My Business, is the first area to optimise for a successful local SEO strategy. When consumers search for local businesses, three businesses appear on the SERPs, known as the Google local SEO 3-pack. Users will first click the features business profiles to determine if they can meet their needs. You must therefore claim your Google Business profile listing and optimise it so it will appear on the first pages. Also, ensure to include your phone number and email on the listing to increase audience reach. Lastly, Google has transferred all profiles to Google Maps to better harmonise businesses with their local areas and audiences, making for a more convenient user experience.

Comprehensive Strategy

2. Optimise Title Tags on your Pages

When using search engines, users will first see a business’s title tag when they appear on the results pages. The title tag gives users a preview of your page and convinces buyers to click. When creating title tags, ensure they are within Google’s allowed limit because a longer tag will only be partially visible, ensure to keep it crisp and clear. Also, consider adding a target keyword in the title tag, this will help your audience determine if the page is relevant to what they are searching for. As a result, search engines will display your listing because of its relevance to the search query.

3. Make your URLs SEO-Friendly

If you’re operating in Adelaide and building a strategy for local SEO in Adelaide, prioritise using SEO-friendly URLs. These URLs assist not only your audience but also search engines. It would help if you structured your URLs in a way that your audience will be able to remember when they search for your business again. In addition, search engines may need help understanding the context of your page and without an SEO-friendly URL, your ranking will be affected.

4. Build a Mobile-Friendly Website

About 58.8% of consumers today use their mobiles to search for local businesses. As a result of this, having a mobile-friendly website is essential. Make sure to optimise your website for mobile devices so mobile users will have a good experience when visiting your website. To achieve mobile friendliness, use a responsive design compatible with multiple devices, ensure to always check the mobile usability when building the website and when you make any updates. The goal is to ensure visitors are not frustrated with navigation issues when on your site. Webpage loading speed is also a key factor, most users will exit the site if a page takes more than 3 seconds to load. Ensure that your website loads quickly so they can access information instantly.

5. Build Quality Backlinks

Search engines consider backlinks as trust certificates for most websites. Building quality backlinks will boosts your local SEO efforts as they add to your business credibility. For Adelaide based businesses, when developing a local SEO strategy, capitalise on your local audience and use a focused link-building strategy. Consider other websites your target audience visits frequently and create backlinks to these sites to increase referral traffic. This will generate more leads to your website which can convert into sales.

6. Optimise Meta Descriptions

After optimising your ‘meta tags’, work on your sites Meta descriptions to fit your local SEO strategy. After your audience looks at your tag (the page title that will appear on the search results page), they will read through the Meta description to confirm the relevance of your site. Consider adding keywords to the description to match the user’s search query. Remember to keep the Meta description short and helpful because Google will only display up to the maximum number of characters on a long description.

7. Leverage Backend and Frontend SEO

Optimising your website for local SEO means working on elements at the back and front end of the site. Elements on both the front and back end are critical for higher ranking on search engine results pages. For local SEO strategies, these SEO elements are known as technical SEO elements, like having a detailed sitemap. A sitemap provides information about your website’s pages, videos, and other files. They allow search engines to crawl more effectively to help you rank better and grow your traffic.

8. Monitor and Respond to Reviews

Online reviews are like digital word-of-mouth marketing strategies for businesses. Users searching for a local business will consider your business’s ratings before they go through with a purchase. As a result, Google shows business ratings on listings to help users in quick decision-making. Show that you care for your customers by interacting with your reviews, responding to suggestions, and taking onboard constructive criticism. Even when handling negative reviews, remain calm, collected, and acknowledge the issue as you work towards resolving it. After the issue is resolved, update the status online, this will display a good business image.

SEO Checklist to Promote Local Business

9. Leverage Social Media Platforms

Your customers are everywhere on the web, Facebook, Instagram, Twitter, TikTok, etc. Naturally, to increase brand awareness, you should have a wide online presence. Remain active, to gain followers and build significant engagement that optimises your local SEO strategies. You can attract new audiences through social media Ads, which can result in more traffic and conversions for your business. In addition, when you build an online community, you can easily reconnect with your customers.

10. Use Local Keywords

The only way to guarantee your business will reach your local audience is by using local keywords your audience is searching for. You must feature these keywords in your Google Business listing and within the copy on your site’s pages. Begin with conducting keyword research and check the search volume data of each relevant keyword to determine how many people are searching for that query. Implement the most relevant keywords to your site which have a good number of monthly searches for optimal results.

11. Use Schema

Using structured data markups, known as schema, can boost your local SEO if you have a physical outlet for your business. Schema is a type of micro-data that improves your business’s description on SERPs. When adding schema to your website pages, be certain about the item type you are creating. Although the process is a little complex, there is a Google structured data mark-up helper to guide you through this.

Now that you have gone through this checklist, it’s time to implement your strategies and reach a wider audience within your geographical locations. Admittedly, some of these can be a bit tricky to implement. A digital marketing company can help you execute our recommended strategies. Continue updating and improving your content year round for a more responsive local SEO strategy.

 

Also Read: 10 Effective Tips to Boost Your Social Media Reach Organically in 2022.

FAQ’s

Local SEO optimises your online presence to attract more business from relevant local searches on Google and other search engines.

Enhance your local SEO by claiming your Google My Business listing, garnering positive reviews, and ensuring your NAP (Name, Address, Phone number) consistency across online directories.

Local SEO boosts visibility among local consumers, increases foot traffic to brick-and-mortar locations, and enhances your chances of being found by users with high purchase intent, directly impacting sales.

Yes, with research and effort, you can execute basic local SEO strategies yourself, such as optimising for Google My Business and updating local listings. However the for more technical strategies, you may find engaging an expert will save you time and frustration and deliver results quicker.

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