Heaps Good Solar

Heaps Good PPC Results

Heaps Good Solar is a local company based in the Adelaide Hills aiming to assist South Australians with best in class solar installations and service. They engaged us to transform their underperforming Google Ads account, having previously run self-managed campaigns that produced inconsistent leads with inefficient spending.

We had three goals we wanted to achieve for the company, which included reducing its cost-per-acquisition, increasing monthly conversions, and delivering sustainable, trackable metrics on a modest monthly budget. But as a local company, every advertising dollar mattered, meaning we had to deliver results quickly to justify their investment.

The Strategy

The previous Google Ads account structure required significant tweaking. We believed Campaign Segmenting would be important for measuring performance, so we built dedicated campaigns for different products and services to match search keywords with tailored ad messaging. A Performance Max campaign was launched to boost Heaps Good’s visibility and remarket the company across multiple touchpoints, while funnelling high-intent searches through Search campaigns.

Our Approach

We developed a plan consisting of four key components:

Prioritised local relevance: Built campaigns designed to speak directly to South Australians and Adelaide Hills residents by focusing on trust and community values.
Balanced budget allocation: Distributed the monthly budget evenly between reach and intent, using Performance Max to capture broad awareness while keeping Search tightly aligned with high-intent leads.
Quality over quantity: Focused on quality leads over quantity by optimising for highly qualified enquiries instead of chasing greater volume at a lower cost.
Leveraged smart automation: Allowed Google’s automated bidding to direct our budget to proven opportunities while we steered it with strong inputs (keywords, assets, negative keywords).

The Results

367%

Conversions
78%

Cost per Conversion
375%

Conversion Rate

Our work delivered outcomes for the company that went above and beyond even our expectations.

These metrics were also produced with only a 1% increase in total cost. We satisfied our client’s need for an immediate return on investment and made every dollar count.

Why It Worked

One of the biggest challenges was the natural pressure to deliver strong results quickly — something we feel is important to every small business owner. At Online Path, we know that every dollar counts, so we made transparency a priority. We kept Heaps Good Solar fully in the loop with open communication, a live campaign dashboard, and detailed monthly reports showing exactly how their investment was performing. The outcome? A campaign that made Heaps Good Solar a heaps good success story.