XL Concrete

Our Strategy

We designed a plan that tightened our focus and sharpened intent. It involved five core elements:

• Hyper-local targeting: We focused on Perth suburbs to ensure ads reached people within serviceable areas.
• Device segmentation: Stronger urgency and mobile calls to action such as “Call now for a free quote” were used for Mobile campaigns, as opposed to website forms being used for desktop visitors.
• Refined keyword focus: We used high-intent keywords such as “concrete slab contractor near me” to eliminate wasted clicks.
• Campaign segmentation: Designed to measure the performance of different services.
• Negative keyword optimisation: An ongoing process with daily monitoring to refine traffic and ensure improved return on investment.

Our aim was to ensure XL Concrete was visible to local homeowners, builders, and commercial contractors exactly when it mattered.

Our campaign optimisation produced strong outcomes in only four months while staying within the tight allocated budget.

Why It Worked

There are always challenges when working with a tight budget. With only a small allocation in ad spend, we ensured our approach was highly efficient. To ensure each dollar was fully optimised, we were technically precise, conducting daily monitoring and rapid bid adjustments, and ultimately delivering results for our client with only a 8% increase in total spend. The biggest impact was helping a small family company outperform much larger competitors, proving that with the right strategy, you don’t need a big budget to achieve XL success.