Search Engine Optimisation

Search Engine Optimisation (or SEO as it is more commonly known) is the process of making sure your website is well-structured and optimised so search engines understand who you are and what you do. This, along with other SEO strategies, helps to drive relevant traffic from the search engine result pages (SERPs) to your brand and business.

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Search Advertising

Search Advertising focuses on bidding on the right keywords to put your business in front of customers at the exact moment they are looking for your products or services on search engines such as Google and Bing.

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Display Advertising

The internet is a big place, with endless choices for customers. So, more than ever, it is important for your business to stand out from the crowd and be top of mind throughout your customers buying journey.

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Video Advertising

With YouTube now the second largest search engine, processing over 3 billion searches per month, YouTube ads are fast becoming the go-to advertising medium for savvy online advertisers.
With all the audience and placement targeting you would expect, video advertising can reach and engage with a targeted audience of potential customers.

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Shopping Advertising

If you have an ecommerce business then advertising your products with Google Shopping Ads can increase your click through rate and drive better quality leads by showing customers an image of your product along with the product name, price, your store name and more.
Like Search Advertising, your shopping ads will show to customers who are searching on Google for your products and you will only be charged when someone clicks on your ad.

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Social Media Advertising

With billions of users worldwide, there is no question that social media has to power to reach your customers – no matter what industry you are in. With audience targeting that is second to none, social media advertising through Facebook, Instagram or Linkedin can increase brand awareness and generate revenue.

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Google Ad Grant

A Google Ad Grant will provide your not-for-profit with up to $10,000 USD of in kind pay per click Google Ads advertising each month. Through Google Ads, you can share your message to a targeted audience, reaching the people who are most likely to engage, boosting your donations and attracting new volunteers.

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