The Strategy

In addressing Burnside Hospital’s goal to enhance its online presence, our strategy encompassed a blend of best SEO practices, adaptive responses to Google updates, and content structure optimisation.

We focused on identifying and targeting high-volume keywords, linking them to specific landing pages for optimal optimisation, accompanied by an aggressive off-page SEO strategy that resulted in over 600 backlinks within a year.

To enhance visibility in search results, we implemented Schema markup and optimised metadata, website speed, and content, while improving processes like caching, indexing, and crawling. Pre-empting the impact of Google Core updates, we took steps to identify and remove any toxic links, add relevant schema to service pages, and bolster the site with high-quality content and on-page SEO enhancements.

Finally, our content strategy pivoted on leveraging keyword-rich, informative content designed to engage users throughout their journey, aiming for quick conversion actions. This comprehensive approach was tailored to elevate Burnside Hospital’s SEO performance effectively.

The Results

  • 200%

    in Top 5 Keywords
  • 200%

    in Top 10 Keywords
  • 150%

    in Organic Traffic

Our strategic approach led to a remarkable improvement in Burnside Hospital’s online visibility. The 150% increase in organic traffic and the significant boost in keyword rankings in both top 5 and top 10 positions are testaments to the effectiveness of our SEO strategies. Consequently, these enhancements also led to an increase in organic goal completions, successfully extending the hospital’s reach to a wider audience in Adelaide and beyond.

More Case Studies...
Become a
Happy Customer.

Contact us for an online marketing solution to build your brand and grow revenue.

Contact Us
icon
Search Engine Optimisation (SEO)

Help more customers find you by using tried and tested strategies to optimise your website to increase traffic, authority, keyword rankings and conversions.

Learn More...
icon
Google Display & Programmatic Ads

Harness the power of visual advertising across the web with targeted display and programmatic ads that capture attention and drive targeted customers to your website.

Learn More...
icon
Google Shopping
Ads

Maximise your eCommerce potential with targeted Shopping Ads. Our approach focuses on placing your products directly in the sightline of interested buyers, boosting sales and ROI.

Learn More...
icon
Google Search
Ads

Our PPC experts understand Google Ads and all its quirks so that you can reap the benefits. They know which levers to pull to attract an in-market audience of customers searching for your products or services.

Learn More...
icon

Mastering Cross-Channel Remarketing: A Complete Guide

  • 4/02/2025
  • eCommerce
  • Google Ads
  • Linkedin
  • Meta
  • PPC
  • Social Media Marketing
  • Strategy
icon

The Ultimate Step-by-Step Guide to Facebook Custom Audiences

  • 4/02/2025
  • eCommerce
  • Meta
  • PPC
  • Social Media Marketing
  • Strategy
icon

TikTok Ads: The Ultimate Guide to Maximise Performance

  • 18/12/2024
  • PPC
  • Social Media Marketing
  • Strategy
icon

The Ultimate Guide to PMax Creatives

  • 19/11/2024
  • Google Ads
  • PPC
icon

100 Best Viral Video Hooks 2024

  • 11/09/2024
  • Meta
  • Social Media Marketing
  • Strategy
Book A Call