Established in 1944, Burnside War Memorial Hospital has evolved into a well-regarded private, not-for-profit community hospital in Adelaide. Renowned locally, the hospital aimed to broaden its reach, attracting patients from across Adelaide and South Australia. The goal was to improve their online presence, specifically targeting non-branded keyword rankings and organic traffic.
In addressing Burnside Hospital’s goal to enhance its online presence, our strategy encompassed a blend of best SEO practices, adaptive responses to Google updates, and content structure optimisation.
We focused on identifying and targeting high-volume keywords, linking them to specific landing pages for optimal optimisation, accompanied by an aggressive off-page SEO strategy that resulted in over 600 backlinks within a year.
To enhance visibility in search results, we implemented Schema markup and optimised metadata, website speed, and content, while improving processes like caching, indexing, and crawling. Pre-empting the impact of Google Core updates, we took steps to identify and remove any toxic links, add relevant schema to service pages, and bolster the site with high-quality content and on-page SEO enhancements.
Finally, our content strategy pivoted on leveraging keyword-rich, informative content designed to engage users throughout their journey, aiming for quick conversion actions. This comprehensive approach was tailored to elevate Burnside Hospital’s SEO performance effectively.
Our strategic approach led to a remarkable improvement in Burnside Hospital’s online visibility. The 150% increase in organic traffic and the significant boost in keyword rankings in both top 5 and top 10 positions are testaments to the effectiveness of our SEO strategies. Consequently, these enhancements also led to an increase in organic goal completions, successfully extending the hospital’s reach to a wider audience in Adelaide and beyond.
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