A stitch in time saves nine
As the saying goes, if you sort things out now it will save time later—and in this case it will also set you up for conversion success. As a leading digital marketing agency in Adelaide, we have put together our nine best google ads tips for optimising your landing pages.
1. A strong headline.
Relevant to and consistent with campaign keyword and ad text so the visitor makes the connection and feels compelled to stay.
2. Concise and convincing copy
Cut the fluff and focus only on what needs to be said. The more distractions there are or the harder it is for your visitors to get the information they need, the less likely they will be to take the action you want them to.
3. Clean and attractive design
The design of your landing page and website, including the navigation, should reflect your brand and brand values.
4. Call to action
Further to ensuring a clean and clutter-free design, your call to action should be clear, eye catching and clickable. Make it simple for people to take the actions you want them to.
5. Consistency is key
From ad to landing page and the destination site, your message—words, tone and visuals—should present consistently. Remember that your ad as the source sets the expectation for your customer, so make sure your deliver.
6. Display a phone number
Providing an easy to find phone number, local if relevant, will demonstrate that your business is legitimate and that there are real people only a phone call away. It’s also a good alternative for people who aren’t comfortable making online transactions but want to take advantage of your offer.
7. Instant messaging
By using a messaging tool you can chat with your visitor in real time. When added to high-performing landing pages they can help leads convert rather than leave. Instant messaging can also be used proactively to reach out when someone has say, been on your landing page for more than a minute, you can jump in and say hi. Carefully consider your ability to respond quickly before implementing such a tool.
8. User-friendly forms
If your landing page includes a form to register, sign up or get more information, make sure it’s easy to complete, only asks for relevant information and of course, works!
9. Use pop ups at your own risk
There’s not much to say here other than pop ups can be distracting, annoying and deter visitors from staying on your website.
1300 055 000
