Working with both SEO and PPC in synergy
There are many benefits of running SEO and PPC together. Here are just a few:
- The initial data and work done for PPC, such as keyword selection, performance and conversion data, can enhance your SEO strategy.
- The traffic volume to your website can be enhanced by focusing on ad clicks in PPC and high-performing keywords in SEO.
- Customers can be targeted through multiple phases of their journey – from research to comparison to purchase – utilising marketable keywords.
- Increase the credibility of your brand and business by employing channels for both organic and paid visibility.

SEO vs. PPC: Which is Better?
SEO takes time but can generate longer lasting outcomes by increasing your overall rating on the web. PPC provides instantaneous results but needs continued investment. You could think of PPC as an energetic sprint to reach your goals, while SEO functions more like a marathon. PPC is ideal for creating initial visibility for your company or business, but sustaining that visibility long-term is better suited with SEO.
There is no one best option – both SEO and PPC excel at different aspects of digital marketing. The ultimate decision on what to choose lies totally in your hands as the advertiser or business owner.
Each business has its unique objectives, and you must select the option that serves you best. Ideally, consider using both for strategic advantages to be gained by a multi-channel digital marketing campaign. For more information and guidance, talk to a reliable and trusted PPC Agency in Adelaide.