• 167% increase monthly website traffic
  • 7% increase conversion rate
  • 186% increase monthly transactions
  • 195.72% increase monthly revenue

The client

Although relatively unknown in Australia, Curaprox has been providing premium Swiss oral care products to both the oral care industry and the most discerning customers who truly care about, not only their oral care, but their overall health and wellbeing, for nearly 50 years.

Made in collaboration with dental professionals, Curaprox’s range is attractive, fun and most importantly effective.

A strategic approach

Knowing the core benefits of Curaprox products we were able to define an audience that our products would appeal to and who we knew would pay a premium for products that suited their needs.

We researched both our purchasing audiences and their influencers to create a funnel to reach, influence and convert our audience.

With little brand awareness our strategy needed to include both push and pull advertising, as well as remarketing, to build brand awareness, educate about our product features and benefits and capture an in-market audience.

Data driven results

To execute our funnel strategy, we worked on a multi-platform campaign, utilising SEO, Google Search, Shopping and Display Ads, Facebook and Instagram and finally email marketing to reach and engage our audience. With the implementation of our multi-platform campaign we were able to increase monthly website traffic by 167%, transactions by 186% and most importantly month on month revenue by 195.72%.

It is a pleasure to work with Online Path. The work they have done led to a huge increase in our online sales and growth in our brand awareness and customer database, exceeding all expectations. They are knowledgeable and responsive and, most of all, they care about the success of my business!

Erik Leinius | Managing Director, Curaprox Australia

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