Since its inception in 1966, Flinders University has been a cornerstone of academic excellence in South Australia. Known for its pioneering research, high-quality teaching, and active community engagement, it has been shaping inspiring leaders for over half a century.
Among its six colleges, the College of Business, Government and Law stands out for its academic prowess and forward-thinking approach, fostering collaboration and innovation in a range of disciplines
Historically, Flinders University’s approach involved bi-annual campaigns focusing on semester intakes. However, when presented data, by Online Path, illuminating the number of search queries students continuously made throughout the year. Flinders made a strategic pivot – adopting an ‘Always On’ campaign model.
This new strategy was designed to maintain a steady digital presence, capturing the attention of potential students at any point in their decision-making journey. We developed a search advertising campaign that dynamically adapted to ongoing student interests and search patterns, ensuring that Flinders University was consistently visible and engaging to its target audience.
Our methodical approach and deep understanding of search campaigns and pay-per-click advertising paid off, as evidenced by the remarkable improvements month after month. The ‘Always On’ campaign’s impact was clear, with substantial growth in student engagement and conversions, coupled with a more cost-effective strategy.
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