The Strategy

Faced with the challenge of filling various career positions and after receiving minimal response from traditional advertising for a careers expo in Mount Gambier, Resthaven turned to Online Path for a solution. Our goal was to maximise registrations for the recruitment event. We devised a focused Facebook advertising campaign, meticulously targeted to reach potential candidates in South Australia’s South East and Western Victoria. The campaign’s heart lay in its audience and geo-targeting, aiming to attract individuals in or aspiring to join the aged care sector.

The Results

  • 13.8%

    Conversion Rate
  • 2.7%

    Click-Through Rate
  • $0.44

  • 5.3%

    Reaction Rate
  • $0.92


By strategically utilising Facebook’s advertising capabilities, including event boosts and website traffic ads, the campaign successfully connected with the intended audience. The results were clear: a high conversion rate, cost-effective engagement, and a significant number of candidates advancing in the recruitment process, affirming that the right candidates were reached.

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