Resthaven, a stalwart in South Australia since 1935, has been dedicatedly serving older people with a comprehensive range of aged care services. From supporting independent living to providing in-home care and residential facilities, Resthaven stands as a beacon of care. Their commitment extends to offering respite for carers, ensuring a seamless journey in aged care for their clients. However, recruiting quality carers, especially in the sparsely populated and geographically spread South East region of South Australia, posed a significant challenge.
Faced with the challenge of filling various career positions and after receiving minimal response from traditional advertising for a careers expo in Mount Gambier, Resthaven turned to Online Path for a solution. Our goal was to maximise registrations for the recruitment event. We devised a focused Facebook advertising campaign, meticulously targeted to reach potential candidates in South Australia’s South East and Western Victoria. The campaign’s heart lay in its audience and geo-targeting, aiming to attract individuals in or aspiring to join the aged care sector.
By strategically utilising Facebook’s advertising capabilities, including event boosts and website traffic ads, the campaign successfully connected with the intended audience. The results were clear: a high conversion rate, cost-effective engagement, and a significant number of candidates advancing in the recruitment process, affirming that the right candidates were reached.
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