Leveraging Google Ads, formerly Google AdWords, can transform your online business into a bustling hub of targeted activity. Whether you’re building your brand from scratch or are a well established brand, incorporating Google Ads into your digital strategy is a modern day marketing must. Done correctly, Google Ads can drive traffic to your site that’s primed for conversion. Discover eight strategies to drive targeted traffic with Google Ads, and start skyrocketing your online presence and sales today.

Read on to find out ways to drive targeted traffic:


Also Read: 8 Effective AdWords Tactics to Drive Quality Leads to Your Business


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1. Get Help from An Expert

Quality scores, conversions, bid competition, keyword trends – if you’re unfamiliar with these terms, and their inner workings. It is essential you consult with an expert. Google Ads campaigns require constant adjustments, so traffic does not fall, and so it stays within the stipulated budget.

This gig is quite technical, requires daily tracking, and lots of time. If you do not have the time nor experience to take this on (creating successful strategies and executing campaigns) get in touch with an expert

Google Ads agency.

Google Ads holds the algorithms, and agencies the right skills to ensure your Google Ads campaigns run optimally, in real-time. This will let you focus on other marketing strategies, activities, or even having a day out with the family. Your Google Ads agency can help you determine a reasonable and manageable Google Ads spending budget that will bring results.

2. Tweaking Language Targeting

You can reach multiple potential clients speaking one or multiple languages through language targeting. This tip will work great if your business is looking to further its global presence. For example, if you target a particular region, say France, you can set up your Google Ads campaign to target the French language with French keywords and ads. Your brand may well rock up in the top search results when a French-speaking/typing user searches for your keywords, or things related to them.

However, if these particular users search in French, but their Google interface language settings are in English, your Google Ads won’t show. This makes it important to target all languages, where possible

Also Read: SEO vs. PPC: Which Is Better for Your Business?

3. Keyword Matching

When setting up a Google Ads campaign, the default keyword match is usually on ‘broad match.’ This is so you can target a wide audience. However, you can specialise your keyword matching to reach a more specific target audience through the following:

  • Negative keywords – These keep your brand or website from appearing in irrelevant searches.
  • Broad match – Google will match searches to your preferred keywords in a broader way, such as related keywords, misspellings, synonyms, and typos.
  • Phrase match – This ensures that Google only matches your keyword phrases to searches using the same phrases with no variations.
  • Exact match – Google will only match your Ads if the person searching uses the same keyword without tweaks.
  • Broad match modifier – This is almost similar to broad match, except it allows you to pinpoint the exact keywords or phrases you want to match.

4. Consider Your Quality Score

Google rates an ad’s relevancy depending on the quality score, which is usually based on CTR (Click-Through-Rate), keyword relevance, account performance, and landing page quality. This means your Ads must be precise and relevant, or you risk damaging your quality score. The lower your quality score, the lower Google will rank your site and put a competitor’s site ahead.

Your Google Ads keywords will be given a quality score of 1-10, with 10 being the highest. To see your keyword’s quality score go to the Google Ads dashboard, click ‘campaigns’, then ‘keywords’, and you will see a search bubble near the keyword status.

Also, you can check here – How to check your Quality Score

5. Focus On Your Geo-Targeting Options

Every business aims to reach as many target audiences as possible, but how do you do that? You don’t have to reach every country’s audience through the same target marketing technique. Instead, you can try dividing your target market into different locations and create different campaigns to specifically reach a specific audience. This way, you will bring in more traffic while staying within your budget.

Try targeting different countries in different ad groups for your campaign. This will help you identify locations with more conversions giving you a better understanding on where to spend more of your budget, which will bring you more sales.

6. Track Your Keywords

Google Ads management and running a successful ads campaign takes more than just putting the keywords out there and hoping to get the target audience you are looking for. You must understand the keywords to use and the kinds that create the greatest conversions. Therefore, it is key you test, monitor, and optimise your ads closely.

To best achieve this, you can use google ads conversion tracking, a free Google Ads tool that will help you track what precise keywords are bringing in more conversion traffic. Moreover, you can also see what happens when a customer clicks on your ad through this tool!

7. Re Marketing Campaigns

Never forget to re-market your campaigns on Google Ads. This will help you reach the potential internet users who have already visited your page. As they are already familiar with your brand and what you offer, they are more likely to trust our brand. You can start by creating a re-marketing list and then creating the audience based on user interactions on your site.

8. Include All Details In Your Ads

Make your ads clear and engaging to drive more sales to your site. Customers like when brands are specific and clear on what they’re offering. Always include all the necessary details, including prices and shipping rates, and use accurate pictures with accurate product descriptions for a higher click through rate.

To have a successful Google Ads campaign you must be ready to put in the effort and keep up with continuous testing. However, it’s vital to remember that what works for someone else may not work for your target audience and products. Always test and find out what drives more traffic, conversions, and sales to your site. Keep monitoring and make small changes to the tests you are using; eventually, you will find what works for you. If you don’t think you have the knowledge and experience to take on this role efficiently, trust a Google Ads Agency.

Also Read: Google Ads Assistance common mistakes to avoid

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