Should Spotify Ads be a part of Your Marketing Strategy?

Can brands use Spotify Advertising for Marketing?

Yes. It’s not just artists that can advertise on Spotify. With its large and diverse user base, brands can utilise the platform to reach their audience when other advertising cannot – think driving, exercising, or studying. It is a leading platform for brand engagement, and the smartest brands are already using it to promote themselves.

Here are some of the benefits of Spotify ads for brands:

Increased access to different audiences

It is hard to imagine that your marketing efforts will go in vain with Spotify advertising. With targeting based on users current content consumption, preferred genres, interests and more, advertisers can select define their audience for highly targeted ads that get listened to.

Storytelling Redefined

With audio, display (image) and video ads available, you can personalise your story with Spotify advertising. Harness the power of sight, sound and motion to bring your brands creative to life and capture your audience’s attention.

Growing Streaming Services

The massive growth of the platform as a streaming service has opened up more opportunities for marketers. People are always tuned in, listening to different types of content. Your brand will be among industry leaders who are using this marketing platform.

Why should Spotify Advertising be a part of your Marketing Strategy?

Besides being the top music streaming platform, Spotify had become a platform to launch new music, listen to news, learn, relax and be entertained. It has also become an important part of many brands advertising strategy. If you are wondering why you need Spotify advertising as a part of your marketing strategy, here are some reasons:

You will be a step ahead

Spotify Ad studio was introduced in 2017 and is therefore Spotify advertising is still a relatively new phenomenon. Starting officially in the United States, the platform has gained traction and is available in many countries worldwide, including Australia. While the savviest brands are already advertising on Spotify, it is yet to become saturated, so costs are still low.

Your audience is already waiting

Spotify has seen tremendous growth over the past years, and it is likely to grow even more significantly. This growth means that your audience is already there, waiting for you. Spotify advertising puts you right where your audience is and where they need to see and hear you.

Spotify Audience Listens

Once you know where your audience is, the next step is to engage them. The Spotify audience is more engaged in advertisements than all the other platforms, with average listen rates in excess of 70%. If ads are engaging and well targeted, your audience will continue to listen to your brand promotions between their audio streaming.

Podcast advertising is now easier

Spotify is challenging Apple Podcast in being the leading podcast platform. Spotify has launched Anchor, a pure podcast platform that can support Spotify ads. Podcast advertising is now a lucrative strategy for marketing.