BarberCo, a leading online provider of barber and hairdressing supplies at wholesale prices, operates in a highly competitive market where efficiency in marketing spend is crucial. In such a landscape, even the smallest savings in acquiring sales can considerably impact the overall return on marketing investments.
Our strategy at Online Path focused on a meticulous and comprehensive management of BarberCo’s Google Ads. This began with an intensive PPC Audit, revealing key opportunities for improvement.
Our objectives included resolving tracking issues for clearer data analysis, enhancing campaigns with lower optimisation scores, minimising expenditure on non-performing campaigns, and reallocating budgets to high-return areas. An integral part of our approach was the implementation of split testing to compare and optimise campaign performances.
The detailed analysis and optimisation conducted by Online Path led to a significant 61.78% increase in BarberCo’s online sales revenue, positively impacting their bottom line. Notably, the campaign’s Return On Ad Spend (ROAS) soared by 118%, achieving an impressive 15x return on investment. This substantial improvement was a direct result of our strategies to reduce costs, eliminate wasteful spending, and enhance sales efficiency.
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