Circuit Auto Storage

Challenge

Circuit Auto Storage, a division of a South Australian family-owned multi-business enterprise, offers secure and convenient outdoor and indoor storage for cars, caravans, and boats. Despite having a functional website for several months, the business hadn’t secured any online bookings. Online Path stepped in with the objectives to boost website traffic and generate bookings.

Strategy & Results

Our approach involved crafting a focused Google search and display advertising campaign, aimed at a specific audience to direct them towards Circuit Auto Storage’s website. We set up a Google Ads account with conversion tracking to gather vital data, enhancing the efficacy of future pay-per-click ad campaigns. This was pivotal for achieving desired results and ensuring optimal return on investment. Over six months, we employed a negative farming strategy for precise keyword and match type selection, coupled with split testing of unique ad copies across different ad groups to determine the most effective variants.

Utilising the data from the initial month, we refined the ad campaigns, resulting in increased conversions and click-through rates, along with reduced cost-per-acquisition in subsequent months. The six-month campaign culminated in a notable digital footprint expansion, with a substantial uplift in engagement and conversions, all while optimising the advertising spend.