Flinders University has been a vanguard of higher education in South Australia since 1966, renowned for its innovative research, quality teaching, and profound community engagement. Over the years, they have cultivated leaders poised to positively impact the world. The College of Nursing and Health Sciences at Flinders University organised the ‘Care Hack’ event, a hackathon aimed at transforming aged care in Australia.
The event’s success hinged on robust participation, prompting the engagement of Online Path to attract attendees through a focused digital advertising strategy.
To ensure the ‘Care Hack’ event achieved its registration goals, Online Path deployed a targeted pay-per-click campaign across Facebook and the Google Display Network. These campaigns were carefully crafted, employing audience and geo-targeting to reach individuals passionate about advancing aged care in Australia.
Our proficiency in online advertising and deep understanding of social media and Google display network resulted in an overwhelmingly positive response. The combined impressions on Facebook and Google soared above 200,000, reflecting the campaign’s resonating impact. With cost-effective strategies, averaging $0.47 CPC on Google and $0.74 on Facebook, we propelled over 2,000 clicks towards the ‘Care Hack’ campaign.
The compelling visuals and messaging successfully captivated the target audience, driving them to the event registration page and significantly exceeding participation expectations. So much so that the event was fully booked two weeks before the campaign was scheduled to end.
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