The Strategy

To ensure the ‘Care Hack’ event achieved its registration goals, Online Path deployed a targeted pay-per-click campaign across Facebook and the Google Display Network. These campaigns were carefully crafted, employing audience and geo-targeting to reach individuals passionate about advancing aged care in Australia.

The Results

  • 160,000

    Google Impressions
  • 53,000

    Facebook Impressions
  • 195

    Event Responses
  • 1

    Sold Out Event

Our proficiency in online advertising and deep understanding of social media and Google display network resulted in an overwhelmingly positive response. The combined impressions on Facebook and Google soared above 200,000, reflecting the campaign’s resonating impact. With cost-effective strategies, averaging $0.47 CPC on Google and $0.74 on Facebook, we propelled over 2,000 clicks towards the ‘Care Hack’ campaign.

The compelling visuals and messaging successfully captivated the target audience, driving them to the event registration page and significantly exceeding participation expectations. So much so that the event was fully booked two weeks before the campaign was scheduled to end.

Become a
Happy Customer.

Contact us for an online marketing solution to build your brand and grow revenue.

Contact Us
Search Engine Optimisation (SEO)

Help more customers find you by using tried and tested strategies to optimise your website to increase traffic, authority, keyword rankings and conversions.

Learn More...
Google Display & Programmatic Ads

Harness the power of visual advertising across the web with targeted display and programmatic ads that capture attention and drive targeted customers to your website.

Learn More...
Google Shopping

Maximise your eCommerce potential with targeted Shopping Ads. Our approach focuses on placing your products directly in the sightline of interested buyers, boosting sales and ROI.

Learn More...

Reach an audience of professionals with LinkedIn's targeted advertising solutions designed to grow your B2B connections and leads.

Learn More...
Book A Call